Job Description
Head of Marketing (Home Trades Services)
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We're a fast-growing Brisbane-based plumbing business currently generating approximately 10,000 inbound leads per year with a fleet of 12 service vehicles.
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Our goal is clear: scale to 50 trucks and 50,000+ inbound calls annually within the next 24 months.
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To achieve this, we are building a high-performance in-house growth engine and are looking for a proven performance marketer with a track record of scaling local service businesses. We want someone who has delivered these results before and can help us build a predictable, scalable lead-generation machine.
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The Role
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This is a performance marketing role—not a brand or design position.
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You will own lead generation end-to-end, with a transparent mandate: increase qualified inbound calls while maintaining profitable acquisition costs.
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You will be responsible for strategy, execution, optimisation, reporting, and accountability across all lead-generation channels, including:
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Google Ads / Paid Search
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Local SEO and Google Business Profile
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Call tracking, attribution, and conversion optimisation
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Direct response marketing
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Offline lead-generation channels including flyers, radio, and local campaigns
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You may coordinate creative resources where required, but your primary strength is performance marketing, lead generation, and commercial outcomes.
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Key Responsibilities
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Scale inbound calls from approximately 10,000 to 50,000+ annually
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Own and optimise paid acquisition channels, particularly Google Ads
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Improve lead quality and increase booked-job conversion rates
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Reduce cost per lead and cost per booked job
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Build and manage tracking, attribution, and reporting systems
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Plan, execute, and optimise direct response campaigns
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Analyse performance data daily and adjust strategy and budgets accordingly
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Work closely with operations to ensure marketing performance translates into business growth
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About You
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You have successfully scaled a local service business before, ideally within plumbing, electrical, HVAC, trades, home services, or a similar industry.
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You are:
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Highly analytical and commercially minded
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Obsessed with ROI and measurable outcomes
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Strong in data, tracking, attribution, and optimisation
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Results-driven and accountable for performance
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Proven track record of scaling lead generation by 10x or more
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Deep expertise in Google Ads (non-negotiable)
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Strong experience with call-based lead generation
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Experience building reporting, attribution, and conversion tracking systems
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Experience marketing local service businesses is highly regarded
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What Success Looks Like
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Consistent month-on-month growth in qualified inbound calls
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Reduced cost per lead and cost per booked job
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Predictable and scalable lead flow capable of supporting 20+ trucks
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Marketing performance that directly contributes to business growth and profitability
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Why Join Us
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Ambitious growth plans with strong leadership backing
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Full ownership of marketing performance and strategy
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Opportunity to build and lead an in-house marketing team
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Performance-based incentives aligned with results
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Direct impact on the growth of a rapidly expanding business
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#J-*****-Ljbffr

📌 Head Of Marketing (Home Trades Services) (Queensland)
🏢 @
📍 Queensland