Job Description
We're looking for a Senior Manager, Marketing & Communications to lead the development and delivery of integrated marketing and communication strategies that strengthen our brand, deepen member engagement, and drive sustainable business growth.
n
At legalsuper, we're a boutique industry fund focused on the legal community, committed to delivering personalised, high-quality experiences and meaningful outcomes for our members.
n
About the role
n
Reporting to the Head of Marketing, Data & Insights, this is a hands-on leadership role responsible for developing, executing, and optimising integrated marketing and communication strategies that strengthen brand awareness, deepen member engagement, and support business growth.
n
Leading a team of marketing specialists, you'll drive acquisition, retention, and engagement initiatives across members, employers, advisers, and industry partners. You'll oversee integrated campaigns, regulatory and member communications, strategic partnerships, and go-to-market initiatives, ensuring our marketing activities deliver measurable outcomes and exceptional member experiences.
n
Key accountabilities
n
n
Lead the development and execution of integrated marketing and communications strategies that drive member growth, engagement, and retention
n
Identify acquisition, retention, and engagement opportunities through market insights, customer understanding, and emerging trends
n
Develop and deliver multi-channel campaigns across digital, social, email, events, and partner networks
n
Strengthen and deepen legalsuper's brand presence within the legal industry
n
Lead and optimise relationships with industry associations, partners, and sponsors to achieve mutually beneficial outcomes
n
Oversee the delivery of annual regulatory and member communication programs
n
Manage marketing planning, budgeting, performance measurement, and go-to-market initiatives across the Chief Customer Office
n




Monitor campaign effectiveness and translate performance insights into actionable business recommendations
n
Drive a customer-led approach to continuously improve member experience and outcomes
n
Define team KPIs and lead, mentor, and develop a high-performing marketing team
n
Partner with senior leaders and stakeholders across the business to deliver strategic growth and engagement outcomes
n
n
What you'll bring
n
n
Tertiary qualifications in Marketing, Communications, or a related discipline
n
8+ years' experience in marketing and communications leadership roles
n
Proven experience developing and delivering integrated marketing and communications strategies
n
Strong understanding of marketing principles, customer engagement, and behavioural economics
n
Experience within financial services, wealth management, or superannuation (preferred)
n
Demonstrated experience delivering regulatory communications and member engagement programs
n
Strong project management skills with experience leading cross-functional initiatives
n
Experience managing industry partnerships, associations, and key stakeholder relationships
n
Exceptional stakeholder management, influencing, and executive communication skills
n
Ability to analyse performance metrics and translate insights into business outcomes
n
Play a key role in shaping our brand, growth, and member engagement strategy
n
Lead high-profile marketing and communications initiatives with visible business impact
n
Join a supportive, collaborative, and values-driven culture
n
Hybrid working and flexible work arrangements
n
Strong focus on professional development and growth opportunities
n
Wellbeing initiatives and a range of leave offerings
n
n
Ready to make a difference?
n
If you're passionate about creating meaningful member experiences, building strong brands, and delivering impactful marketing and communication strategies, we'd love to hear from you.
#J-*****-Ljbffr

📌 Senior Marketing Communications Manager (Victoria)
🏢 legalsuper
📍 Victoria