City Chic is looking for an experienced
fractional eCommerce Manager
to join our digital team and help drive the day-to-day performance of our online business.
This isn't a traditional full time role. We're looking for an experienced eCommerce operator who can step in 3-4 days per week, quickly get across the business, and take genuine ownership of online trade, optimisation and execution.
You'll work closely with our eCommerce, CRM, Digital Marketing, Creative and Merchandising teams to make sure our sites are trading hard, presenting brilliantly and converting every opportunity.
What you'll own
Daily and weekly eCommerce trade performance, including sales, conversion, AOV, traffic and margin
Building and executing the online trade calendar across promotions, campaigns and new product launches
Identifying performance opportunities and turning them into clear actions
Website merchandising, navigation, product visibility and customer journey optimisation
Coordinating site updates, landing pages, promotional changes and campaign execution
Working with CRM and Performance Marketing teams to ensure activity is commercially aligned
Monitoring product and category performance and identifying opportunities to maximise newness, best sellers and key categories
Supporting CRO initiatives, onsite testing and continual improvements to the customer experience
Providing clear, commercially focused reporting and recommendations
Keeping multiple stakeholders moving and making sure things actually get done
Who we're looking for




You'll probably have 5+ years of eCommerce experience, ideally within fashion, retail or another quick-moving DTC environment.
More importantly, you'll be someone who:
Is highly commercial and understands the numbers behind eCommerce
Knows how to trade a website, not simply maintain one
Can look at performance and quickly identify what needs to change
Is comfortable operating independently and making decisions
Has strong attention to detail without losing sight of the bigger commercial picture
Moves quickly and thrives in a fast-paced retail environment
Is equally comfortable analysing yesterday's results and getting today's homepage changed
Can confidently work across Merchandising, Marketing, Creative, CRM and Technology teams
Brings ideas, challenges thinking and takes ownership rather than waiting for a brief
Experience with Adobe Commerce (Magento), GA4, Nosto or similar personalisation/merchandising platforms would be advantageous.
The setup
This is a freelance / fractional engagement, ideally a minimum of 3-4 days per week, but we are open to full-time hours.
We're open to someone Sydney-based who can spend some time with the team in person, or a hybrid arrangement for the right person.
If you're an experienced eCommerce Manager, consultant or freelancer who loves the pace of retail and wants to work closely with a well-known fashion brand without committing to a traditional five-day role, we'd love to hear from you.
#J-*****-Ljbffr

📌 Fractional Ecommerce Manager (New South Wales)
🏢 City Chic
📍 New South Wales