Job Description
Pocket Gully is a new Australian wine brand by Georges Thienpont, fourth generation Bordeaux winemaker and part of Domaines Jacques Thienpont. Preparing to launch the brand and the first release wines in ****, Pocket Gully's rising profile is gaining attention as an exciting new brand to watch and has already established robust connections within the Australian wine industry.
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Located in the Adelaide Hills, Pocket Gully produces wines that capture the distinctive characteristics of each individual varietal, vineyard and vintage. This singular focus extends to small-batch winemaking and is embodied in the Piccadilly Chardonnay and Clarendon Cabernet Sauvignon, imparting elegance, intensity and exceptional quality.
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This is a rare and exciting opportunity to establish a premium wine brand from its inception. As Sales & Marketing Manager you will build the commercial foundation of the brand from the ground up in a hands-on, autonomous role, designing and implementing the initial sales and distribution model, establishing brand presence within the Australian fine wine landscape, building a direct-to-consumer model over time with a long-term view toward allocation-based sales, and acting as a key commercial partner to the proprietor and board.
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This is a pivotal leadership role which requires you to shape strategy, build brand equity, and drive sustainable volume and revenue growth.
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Key Responsibilities
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Develop and execute the go-to-market strategy for first and subsequent releases,



including pricing input and release planning
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Evaluate, appoint and manage distribution partners
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Build presence across prestige on-premise accounts and leading fine-wine retailers
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Define and protect the brand's market positioning and narrative
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Oversee development of brand assets (website, digital channels, sales materials) through external partners and agencies
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Design and implement a direct-to-consumer sales strategy – over time building a high-quality customer database and long-term collector relationships
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Partner closely with the Winery & Estate Manager to align product, story and market strategy; collaborate with ownership on commercial priorities
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Maintain oversight of business performance, including reviewing financials, managing the annual budget, liaising with external accountants, and ensuring tax and compliance requirements are met
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Key Requirements
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Proven national sales leadership in premium wine/spirits, with strong commercial judgement
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Established relationships across the Australian wine trade, with the ability to build distribution and drive demand
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Strong luxury brand and category understanding, strategic thinking, and the ability to execute with detail
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Excellent communication and stakeholder management skills, with the confidence to lead and influence
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Ability to represent the brand selectively with trade and private clients (primarily in Australia) and travel interstate as required
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