Job Description
Apply for the Brand Manager Wine role at BrightSide Executive Search.
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Pay Range
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A$120,******/yr - A$140,******/yr (Base pay range).
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Casella Family Brands is seeking an experienced Brand Manager [Yellow Tail] to drive marketing strategy, innovation, and brand communications across the Australian market, while supporting key global regions.
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Reporting to the Global Marketing Manager, this role is responsible for developing and executing long-term strategic and annual marketing plans, leading campaign development, and managing brand assets and budgets to achieve robust commercial outcomes.
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Key Responsibilities
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Develop and implement 3-year strategic and annual marketing plans in collaboration with internal stakeholders
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Create and execute compelling communication strategies, ensuring alignment with brand positioning and company objectives
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Manage marketing agencies and ambassador relationships to deliver impactful, results-driven campaigns
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Oversee development and maintenance of relevant, engaging brand assets including websites and digital channels
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Collaborate with the Innovation team to deliver new product development, packaging design, and brand extensions
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Lead marketing analysis, reporting, and post-campaign reviews to measure success and optimise future initiatives
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Prepare brand performance reports and presentations for senior management and key stakeholders
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Contribute to a collaborative,



positive team culture that aligns with company values and behaviours
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Ensure compliance with all company policies, WHS standards, and safety procedures
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Qualifications
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Degree qualified in Marketing or Business
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Minimum 4 years' experience in marketing, ideally at Brand Manager level and within the wine industry
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Proven experience developing and executing successful brand and communication strategies
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Strong project management, organisational, and stakeholder engagement skills
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Excellent written and verbal communication abilities
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Creative thinker with commercial acumen and attention to detail
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Collaborative and proactive, with the ability to influence cross-functional teams and manage multiple priorities
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This is a fantastic opportunity for a strategic and creative Brand Manager to join a high-performing marketing team within a respected global organisation. You'll play a pivotal role in shaping the brand's direction and growth while enjoying a supportive culture and opportunities for professional advancement.
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Seniority Level
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Mid-Senior level
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Employment type
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Full-time
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Job function
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Marketing, Advertising, and Strategy/Planning
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Food and Beverage Services, Wholesale Alcoholic Beverages, and Food and Beverage Manufacturing (Industries)
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#J-*****-Ljbffr

📌 Brand Manager Wine (New South Wales)
🏢 Brightside Executive Search
📍 New South Wales