22 Aug
|
seek.com.au
|
Australia
22 Aug
seek.com.au
Australia
Job Description
Marketing & Business Development Manager
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Marketing & Business Development Manager
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Sutherland Shire Law firm
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About the Role
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This is not a traditional marketing role. We are seeking an experienced qualified who can combine marketing, business development, referral relationship management, reporting and strategic execution.
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Business Development
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Build referral relationships with accountants, financial planners, and other professionals
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Coordinate networking events and seminars
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Develop referral programs
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Support lawyers with business development
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Coach Lawyers on business development activity and help grow LinkedIn presence and thought leadership (articles, posts, webinars)
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Marketing & Campaigns
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Deliver the annual marketing strategy
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Manage digital campaigns including Google Ads, LinkedIn & Website
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Coordinate content, newsletters and thought leadership
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Manage podcasts, webinars and education events
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Reporting & Analytics
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Implement source tracking
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Produce monthly Director reports
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Track conversion rates and ROI
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Maintain dashboards and CRM data
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Set up simple client feedback processes (e.g. short surveys/NPS) and use the results to improve service and marketing
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Should be comfortable working with practice management/CRM systems and pulling useful data for dashboards, attribution and conversion reporting
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Content & Brand
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Manage brand consistency
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Coordinate SEO and website content
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Support PR and media opportunities
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Coordinate submissions for professional directories and awards (e.g. Doyles Guide, Best Lawyers, Client Choice Awards) and help promote nominations/listings
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Candidate Requirements
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Essential Qualifications
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Bachelor's degree in marketing, business, communications, Public Relations or related discipline
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Minimum 5 years' experience in marketing and/or business development, ideally in a skilled services environment (law, accounting, financial advice)
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Robust evidentiary relationship building capability
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Experience producing business reports and KPIs
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Experience with meeting KPI's
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Excellent written and verbal communication skills
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📌 Marketing & Business Development Manager Dixons Creek (Australia)
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📍 Australia