Job Description

Overview

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People & Culture Manager / National Return to Work Coordinator at Muscle Republic. The Social Media Manager is responsible for reflecting the brand mission on social platforms, driving the brand strategy, overseeing day-to-day operations, collaborating cross-functionally, and delivering best-in-class content with strong leadership, strategic thinking, and community engagement.

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Responsibilities

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Developing and implementing social media strategies aligned with brand and business objectives, focusing on increasing brand awareness, engagement, and driving traffic to the website.
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Leading the social media content direction and publishing schedule across Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
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Monitoring and adapting to social media trends, audience behavior, and competitor activity.
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Translating brand and campaign objectives into actionable social media plans.
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Working with the broader marketing team to align social activity with campaign calendars and promotional initiatives.
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Capturing behind-the-scenes content at shoots, events, and brand activations.
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Featuring confidently on camera and leading internal participation in organic content.
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Managing and mentoring junior social media staff, providing clear direction,



feedback, and development pathways.
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Qualifications

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3+ years' experience as a Social Media Manager or in a similar role.
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Proven track record of managing and growing social channels, especially Instagram and TikTok.
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Robust writing, editing, and communication skills.
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Familiarity with content planning tools, analytics platforms, and social trends.
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A proactive, solutions-oriented mindset with an eye for detail and design.
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Experience in mentoring or managing team members.
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What we offer

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A values-driven business fostering a supportive and friendly team culture.
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Paid day off for your birthday.
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Free coffee at surrounding cafes.
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Free personal product allowance, plus a discount for your family and friends.
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Regular team workouts and team building activities.
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Opportunities for ongoing career development and career growth.
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Seniority level

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Mid-Senior level
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Employment type

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Full time
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Job function

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Marketing and Sales
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Industries: Retail Apparel and Fashion
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Location: Greater Sydney Area, NSW, Australia
J-18808-Ljbffr

📌 Social Media Manager Victoria
🏢 Muscle Republic
📍 Victoria