Senior Social Media Manager | Wedded Wonderland
Wedded Wonderland is a global destination weddings and luxury celebrations platform connecting high-spending couples, luxury travellers, and celebration seekers with premium venues, hotels, tourism boards, and luxury brands across more than 50 countries.
We've built a large global audience across Instagram, TikTok, and Pinterest, and we are now focused on turning that audience into meaningful growth and revenue.
This role is responsible for the brand's social media presence, creative direction, visual identity, and content output across all major platforms. We are looking for someone who understands luxury branding, social storytelling, audience engagement, and high-volume content production using both creativity and AI-powered tools.
Location: North Strathfield, Sydney
Type: Full-time
Reports to: CEO / Marketing Director
About the Role
Wedded Wonderland is a global destination weddings and luxury celebrations platform connecting high-spending couples, luxury travellers, and celebration seekers with premium venues, hotels, tourism boards, and luxury brands across more than 50 countries.
We've built a large global audience across Instagram, TikTok, and Pinterest, and we are now focused on turning that audience into meaningful growth and revenue.
This role is responsible for the brand's social media presence, creative direction, visual identity, and content output across all major platforms. We are looking for someone who understands luxury branding, social storytelling, audience engagement, and high-volume content production using both creativity and AI-powered tools.
What You'll Own
Content strategy and execution across Instagram, TikTok, and Pinterest
Planning, creating, directing, reviewing, and publishing social content




Maintaining and evolving Wedded Wonderland's luxury brand voice and visual identity
AI-assisted content production using tools like Midjourney, Adobe Firefly, CapCut, and similar platforms
Short-form video strategy focused on Reels and TikTok growth
Community engagement across comments, DMs, tags, and partner interactions
Weekly reporting on social performance, engagement, audience growth, and conversion-related metrics
What We're Looking For
3+ years experience managing social media for luxury, lifestyle, travel, or premium consumer brands
Strong portfolio demonstrating aesthetic judgement and content quality
Deep understanding of Instagram and TikTok algorithms, audience behaviour, and content trends
Hands-on content creation skills including shooting, editing, captioning, and publishing
Experience using AI tools within content production workflows
Understanding of luxury branding and long-term audience building
Robust written communication skills in an async-first environment
Ability to manage deadlines and work independently
Nice to Have
Experience in destination weddings, luxury travel, or luxury events
Pinterest growth and discovery strategy experience
Advanced video editing and storytelling capabilities
Spanish or Tagalog language skills
Experience collaborating with influencers and creators
The Lifestyle
Wedded Wonderland offers the opportunity to work with luxury travel destinations, destination weddings, global tourism campaigns, and premium events across locations such as Tuscany, Bali, Santorini, Dubai, and the Maldives.
Team members may receive discounted or complimentary travel opportunities, luxury accommodation experiences, and access to exclusive events and activations.
This role is ideal for someone passionate about luxury content, creative storytelling, and building a strong portfolio within a globally recognised brand.
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📌 Senior Social Media Manager | Wedded Wonderland (New South Wales)
🏢 St Trinity Property Group
📍 New South Wales