Driftwood Wines is a well-established Wilyabrup winery with a working vineyard, wine production, cellar door, and a growing kitchen offering. We're looking for a Cellar Door & Direct Sales Manager to lead our cellar door team and drive our direct-to-customer sales — wine club, tastings, tour groups and cellar door retail.
This is a hands-on leadership role for someone who loves hospitality but thinks like a salesperson. You'll run day-to-day cellar door operations, lead a small close-knit team, and take ownership of growing our wine club and visitor experience — working alongside our marketing partner to turn campaigns into real visits and members.
What you'll do
Grow our wine club through tastings, events and follow-up outreach
Sell and coordinate tour group and function bookings
Lead, roster and train our small cellar door and restaurant team
Own the visitor experience from first pour to wine club sign-up
Work with our marketing partner to convert leads into visits and sales
What you'll bring
Experience in hospitality, retail or cellar door management
A genuine drive for sales and hitting targets, not just service
Wine knowledge (formal qualifications a bonus, not essential)
Current RSA, managers card and the flexibility to work weekends
Confidence leading a small team and owning the numbers
Hours build seasonally with our trading calendar — a steady base through the cooler months, stepping up to full time across our peak spring/summer season. Attractive salary based on experience, plus performance incentives tied to wine club growth.
Apply with your resume and a short note on why you'd be a excellent fit for Driftwood Wines.
📌 Cellar Door & Direct Sales Manager Bunbury
🏢 Driftwood Estate
📍 Bunbury
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