Job Description
Fresh off its Agency of the Year win, Different is looking for a creative leader who believes in the power of earned attention to create meaningful commercial impact for clients – and help build one of Australia's most exciting independent agencies.
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This is an opportunity to lead across strategy, creativity, commercial performance and people, producing industry-leading work for some of the world's most exciting consumer brands.
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You'll lead a portfolio of clients, mentor future leaders, drive strategic thinking and play a meaningful role in shaping the future of the agency.
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This is a genuine growth opportunity for someone with true leadership ambition. You'll help lead Different through its next chapter of growth, supported by a hands‐on founder, industry‐leading learning and development program, and a remuneration structure designed to reward impact.
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What you'll be doing
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Leading a portfolio of consumer clients, providing trusted senior strategic counsel and building long‐term partnerships
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Developing culturally relevant, award‐winning earned‐first campaigns across PR, social, creators, partnerships, events and content
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Identifying opportunities to grow client relationships through proactive thinking and integrated communications
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Leading teams across multiple accounts, ensuring consistently high standards of strategy, creativity and execution
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Coaching and developing Account Directors, Account Managers and emerging talent
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Driving campaign quality, commercial performance and client satisfaction across your portfolio
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Contributing to agency growth through new business, thought leadership, award submissions and agency initiatives
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Working closely with the executive team to help shape the future direction of Different
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What we're looking for
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10+ years' experience in consumer PR or integrated communications (agency preferred)
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A proven track record leading major consumer brands and delivering award‐winning earned campaigns
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Exceptional strategic thinking with a deep understanding of today's media, creator and cultural landscape
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A communications partner clients trust as a genuine partner
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Outstanding leadership skills with experience mentoring and developing high‐performing teams
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Strong commercial acumen and confidence managing account profitability, forecasting and resource planning
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Excellent presentation, storytelling and communication skills
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Curious, ambitious and motivated by building both outstanding work and excellent people
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What you'll get
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The opportunity to shape culturally relevant, award‐winning work for some of Australia's most recognised brands
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A genuine seat at the leadership table, with influence over clients, culture and the future of the agency
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Direct access to founders and the opportunity to help shape one of Australia's fastest‐growing independent agencies
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Real autonomy to lead clients, develop people and drive new ideas
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Genuine career progression as we continue to grow
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Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment and foster leadership at every level.
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Culture Club – Drawing on counter‐culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration and deliver culturally resonant work.
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Different Academy – Combining hands‐on learning and live client briefs, this program embeds learning directly into day‐to‐day operations.
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Admin
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Sydney‐based
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Hybrid working model, typically three office days a week
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Full working rights required
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Starting salary range: $130,000 - $150,000 + super (flexible based on experience)
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📌 Public Relations Group Account Director (New South Wales)
🏢 We Are Different
📍 New South Wales