Job Description
We're looking for a Digital Marketing Specialist to own the strategy for a multi-site property group. This is a strategic, desk-based role: you'll be setting direction, analysing performance and directing agencies rather than producing content or running events on-site.
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What You'll Be Doing
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Own and execute the digital marketing strategy across a portfolio of properties
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Direct and hold external agencies accountable to performance targets across SEO, SEM, social and email
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Build and interpret marketing dashboards, track ROI and report to stakeholders on what's working and what isn't
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Guide property teams remotely on the centralised marketing tools and platforms available to them
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Manage marketing budgets and reconcile spend across the portfolio each month
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Conduct competitor pricing reviews and SWOT analysis to inform strategy for existing sites and new developments
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Ensure website content and pricing accuracy across the digital booking experience
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What We're Looking For
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Solid grasp of digital and social analytics, SEO and SEM,



with the confidence to direct and challenge agencies on performance
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Comfortable owning a multi-site portfolio from a desk
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Minimum 5 years' experience in a marketing role, ideally within the property sector
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Sharp with numbers: budgets, ROI reporting, UTM tracking and dashboard management
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A confident communicator who can influence property teams and lead external agencies alike
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Valid National Police Check and full Australian working rights required
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What's In It For You
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Flexible working arrangements, with WFH options once you're settled in
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A fun, energetic office culture, with monthly morning teas.
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Caffeine is supplied in-office
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Recognition that goes beyond the annual review, including on-the-spot awards, plus milestone rewards to celebrate your tenure
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Study leave, reward and recognition leave, and a parental leave return bonus
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Genuine investment in your growth, with access to professional development, leadership and wellbeing programs
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#J-*****-Ljbffr

📌 Digital Marketing Specialist (Queensland)
🏢 Optimum Consulting
📍 Queensland