Job Description
ELITE CREATIVE STRATEGIST TO RUN CREATIVE ACROSS TWO GROWING AUSSIE ECOM BRANDS
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Quality Choice Australia Holdings PTY LTD – Melbourne VIC
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We're not hiring an employee. We're looking for a partner who treats these brands like they own a piece of them. Because if you're good, that's exactly where this goes.
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I run two ecommerce brands in Australia. One is a Kitchenware store, the other is a Garden/Outdoor store, and together they're doing multiple 7 figures. Up until now, every angle, every hook, every creative decision has come from me. I've written the ads, done the research, built the briefs, and watched every dollar of spend like a hawk.
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That got us here. It won't get us where we're going.
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I'm looking for one person to take over creative strategy across both brands. Not because I'm checking out. Because I've hit the ceiling of what one person can test, and I want someone next to me who's as obsessed with finding the next winner as I am. Someone who reads a one star Amazon review and sees an ad angle. Someone who can't watch a competitor scale a creative without pulling it apart to figure out why.
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THE ROLE: FULL OWNERSHIP OF CREATIVE STRATEGY
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Your responsibilities:
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Deep research into our customers. Reddit, Amazon reviews, Facebook comments, forums, YouTube. You live where they talk
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Build and refine sub-avatars for both brands. Our buyers are older Australians, mostly 55+, homeowners, practical people who hate being sold to. If you can't write for them, this isn't your role
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Find breakthrough angles before the market gets tired of the current ones
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Write briefs for our video editor so clear they never have to guess
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Write briefs for static image ads. Concept, copy, layout direction, reference examples. Ready to build
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Write scripts for our UGC creators. Hooks, talking points, shot lists. Their footage is only as good as the script you hand them
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Analyse every batch. Log the learnings. Iterate the winners, kill the losers, and know the difference fast
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Watch what's working across Meta right now and get us there first
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Your one job above all of it: ship ads that convert profitably at scale, across two stores, week after week
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WHO YOU ARE:
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You've done this before. Real creative strategy experience in direct response ecom, with numbers you're happy to show us
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You know why an ad worked, not just that it worked. Awareness levels, hooks, pain points, proof. This is your native language
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You can defend every creative call with data or psychology, ideally both
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You communicate early, clearly, and without being chased
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You take a losing ad as information, not an insult
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You're skilled in Claude Cowork/Code. This is a MUST. We run our research, copy, and creative workflows through it. If you're not already using AI as a daily tool, you'll be too slow for this team
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BUT MORE IMPORTANTLY:
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You're hungry. You check the numbers before your coffee. A flat week annoys you until you fix it
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Positive enough makes you uncomfortable. When a batch hits target you're already planning the one that beats it
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You think like an owner. Two brands means double the testing ground and double the wins to claim
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You don't wait to be told. You spot the gap, test the idea, and report back with results, not questions
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You want to be the reason two brands break through their ceiling, and you want the record to show it was you
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WHAT WE OFFER:
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Performance bonuses: structure to be discussed, tied directly to your results. Your wins pay you
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Full autonomy: I'm not hiring someone to babysit. I'm hiring someone I can hand the keys to
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Two brands, one seat: more products, more angles, more chances to prove what you can do
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Direct line to the founder: you work with me, not through layers. You'll see how the whole business runs
#J-*****-Ljbffr

📌 Elite Creative Strategist To Run Creative Across Two Growing Aussie Ecom Brands (Victoria)
🏢 Quality Choice Australia Holdings
📍 Victoria