Job Description
Creative Content & AI Marketing Specialist
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This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
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This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
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About the Role
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This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
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What You'll Be Doing
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Creative Content
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Producing engaging visual and written content for social media
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Creating Instagram posts, Reels, Stories and TikTok content
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Developing concepts for seasonal launches and campaigns
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Designing graphics, video edits and lifestyle imagery aligned with our brand aesthetic
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Keeping our visual identity consistent across all digital platforms
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Email Marketing (EDMs)
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Designing and building weekly EDM campaigns
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Writing engaging copy and subject lines
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Building promotional and automated email flows
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Reviewing campaign performance and refining future sends
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AI-Assisted Content Creation
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Using AI tools to generate marketing imagery, graphics and campaign concepts
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Producing AI-assisted lifestyle imagery and creative assets
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Drafting AI-generated copy that stays true to our brand voice
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Keeping across emerging AI tools and suggesting ways they can boost our creativity and efficiency
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Social Media Management
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Planning and managing the content calendar
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Scheduling and publishing across multiple platforms
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Engaging with our online community
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Spotting trends and growth opportunities
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E-commerce Support
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Creating website banners and promotional graphics
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Supporting product launches
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Optimising product descriptions and online merchandising
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Contributing creative for digital advertising
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Analytics & Reporting
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Tracking social media growth and engagement
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Monitoring EDM performance
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Measuring content effectiveness
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Delivering monthly reports with recommendations
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What You'll Bring
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Essential
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3+ years' experience in digital marketing or content creation
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Strong graphic design skills
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Experience creating content for fashion or lifestyle brands
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Excellent copywriting ability
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Experience with Klaviyo, Shopify or similar e-commerce platforms
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Solid understanding of Instagram, Facebook and TikTok
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Solid photography and video editing skills
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Excellent organisation and the ability to juggle multiple deadlines
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AI Skills
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Hands-on experience with ChatGPT, Midjourney, Adobe Firefly or similar AI platforms
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Ability to write effective AI prompts
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Understanding of how AI can streamline and enhance creative workflows
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A genuine interest in staying ahead of emerging AI technology
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Software
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Adobe Creative Suite
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Canva
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Shopify
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Klaviyo
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Meta Business Suite
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CapCut or Premiere Pro
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AI platforms such as ChatGPT, Midjourney, Adobe Firefly, Runway or Kling
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You'll Thrive in This Role If You:
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Have exceptional aesthetic judgement
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Love women's fashion and understand our customer
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Are proactive and full of ideas
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Are highly organised and self-motivated
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Enjoy the pace of a fast-moving, entrepreneurial business
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Love experimenting with new technology
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Can take a concept from idea to finished asset with minimal direction
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#J-*****-Ljbffr

📌 Creative Content & Ai Marketing Specialist (South Australia)
🏢 Sandra B
📍 South Australia