Job Description
Direct message the job poster from CreditorWatch
Who are we?
CreditorWatch is a leading Australian data and technology company providing businesses with access to unique data and innovative products.
Our platform helps customers manage their commercial relationships, enhance productivity, and reduce financial risk.
Established in ****, we are a commercial credit reporting bureau offering comprehensive credit reporting products and data insights covering the entire customer lifecycle, from onboarding and credit decision automation to credit risk management and collections.
We have been recognized as one of AFR's Top 10 Best Places to Work and certified by Great Place to Work in **** and ****.
With significant growth in **** and plans to break records in ****, now is a great time to join CreditorWatch.
Our Purpose
Empower Australian businesses to trade confidently with their customers.
Our Mission
Aim to be industry leader by delivering unique data insights and innovative products.
Your Role & Team
The Marketing Automation Manager will develop impactful, data-driven marketing and automation programs to drive results.
You will oversee lifecycle and lead nurture campaigns, from strategy to execution and optimization, working closely with sales, product, and CX teams.
You will be the SME for Salesforce Account Engagement platform, leading configuration and ongoing campaign optimization.
This full time role reports to the Head of Growth and offers hybrid working from our Sydney CBD Office.
Responsibilities include:
Developing end-to-end customer lifecycle marketing strategies
Managing Salesforce and Pardot platforms
Refining lead scoring methodologies




Reporting on marketing effectiveness and optimizing campaigns
Segmenting and personalizing marketing efforts across customer journey stages
Collaborating with sales, product, and CX teams to meet business goals
Minimum 5+ years of marketing automation experience
Proven experience in lifecycle marketing campaigns
Experience with Salesforce and Pardot (Account Engagement)
Additional Perks
Daily Fuel: Barista-made coffee, breakfast, snacks, and drinks
Phone Credits: $50/month towards your plans
Wellness Days: An extra day off each month
Monthly Massages: In-house massages to relax and unwind
Bonus Shares: Performance-based bonuses and access to Employee Share Scheme
Fun Activities: Pasta-making, sailing, touch footy, winery tours, go-karting, and more
Legal Services: Free legal assistance for various needs
Our Values
The 1%'ers: Small efforts lead to big success.
Dependability & Trust: Providing reliable, trusted services.
Growth: Continual innovation and development.
Our People: Supporting employees in achieving their aspirations.
Recruitment Process
Phone Screening: Discuss role and experience
Hiring Manager Meeting: Showcase your skills and ask questions
Functional Meeting: Complete a take-home case challenge
Values Meeting: Share why you want to join CreditorWatch
Commitment to You
We foster a positive culture with open communication, celebrations, and diversity.
We respond to every applicant as part of our **** Circle Back Initiative.
Job Details
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing and Advertising
Industries: Software Development, IT, Financial Services
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📌 Marketing Automation Manager (Saas) (New South Wales)
🏢 CreditorWatch
📍 New South Wales