Job Description
Betashares Education is a purpose‐led initiative focused on improving financial literacy across Australia through accessible, engaging, and scalable educational experiences.
This role is responsible for defining the strategy, positioning, and operating model for Betashares Education and building it into a high‐impact platform over time.
Working across Marketing, Product, Content, Data, and external partners, you will identify priority audiences, shape educational experiences, drive distribution and engagement, and establish scalable frameworks for long‐term growth and impact.
This is a rare opportunity to build a nationally relevant education platform from the ground up.
Success in the role will come from creating clarity in ambiguity, aligning stakeholders around a transparent vision, and delivering measurable outcomes across reach, engagement, and financial capability.
Role Responsibilities
Define the strategy and go‐to‐market approach for Betashares Education
Identify priority audiences and develop scalable engagement pathways across varying levels of financial capability
Build and execute a focused roadmap spanning content, distribution, partnerships, and audience growth
Partner with Equity Mates and internal teams to shape educational formats, curriculum direction, and delivery models
Develop scalable distribution channels and partnership‐led growth opportunities
Establish measurement frameworks across reach,



engagement, progression, and behavioural outcomes
Collaborate with Product teams to improve how education is experienced across Betashares platforms
Align cross‐functional stakeholders across Marketing, Product, Content, and Data teams to deliver priority initiatives
Drive experimentation, optimisation, and continuous improvement using data and audience insights
Contribute to long‐term brand trust and financial confidence through high‐quality educational experiences
Key skills and experience
Must-haves
8+ years' experience in strategy, programme leadership, growth, or go‐to‐market roles
Experience building and scaling zero‐to‐one initiatives, platforms, or audience programs
Strong strategic thinking with the ability to translate vision into execution
Proven ability to influence and align senior cross‐functional stakeholders
Experience using data, experimentation, and audience insights to drive engagement and outcomes
Comfortable leveraging technology and AI‐enabled tools to improve delivery, scale, and operational effectiveness
Nice-to-haves
Experience in financial services, fintech, education, or media
Exposure to partnership‐led growth models
Experience building education platforms, learning communities, or content ecosystems
Experience working across both brand and product environments
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📌 Product Lead - Betashares Education (New South Wales)
🏢 Betashares Capital
📍 New South Wales