Job Description
About the job Salesforce Marketing Cloud Consultant
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Experience: 9+ Years
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Overview
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Strong domain knowledge of the Salesforce Marketing Cloud platform.
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Experience in integrating marketing with Sales/Service Cloud and other external data systems to push/pull data. Integrations may include CRMs, ERPs, eCommerce platforms, Google Analytics, SMS, etc.
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Strong understanding of relational data models, SOAP APIs, REST APIs, integration techniques, and Advanced SQL.
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Excellent understanding of data dependencies and design for marketing cloud journeys and campaigns.
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Experience with Email Studio, Journey Builder, campaign
creation/management,
including data configuration, audience creation, and utilization of capabilities in the SFMC platform.
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Strong knowledge of AmpScript for email personalization and complex cloudpage creation with AmpScript.
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Technical background with a proven history of understanding complex systems.
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Ability to work independently and in a collaborative team environment; innovative, adaptable, self-directed, and team player.
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Strong communicator with exceptional team handling capabilities.
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Salesforce Marketing Cloud Consultant certification mandatory.
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Experience in below
Studios/Technologies
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Email Studio
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Journey Builder
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Automation Studio
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Web Studio/Cloud Pages
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AmpScript
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Marketing Cloud APIs REST and SOAP
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Key Responsibilities
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Enable and Execute Marketing Automationsn
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Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, SOAP and REST API,



for real-time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.
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Test Marketing Automations with agile content and multiple user paths.
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Design, optimize, and execute campaigns using strategies such as A/B Testing, throttled sending, etc.
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Marketing Campaign Personalizationn
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Build and execute email marketing campaigns using Content Builder.
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Personalize email content for custom customer experience (i.e., Dynamic Content, Advanced Dynamic Content, AmpScript, etc.).
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Leverage AmpScript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages.
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Configure account setup and administration for users and new Business Units (BUs, roles and permissions, sender profiles, RMM, Users, build data extensions, etc).
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Subscriber and data managementn
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Work with Data Extensions, Profile management, and subscriber DE.
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Excellent knowledge of SQL fundamentals and other database technologies.
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Update and maintain Relational Data Modeln
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Design mobile responsive creatives and HTML emails.
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Create microsites using ExactTarget and auto-publish them.
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Configure Exact Target Microsite Activityn
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Knowledgeable of web services and especially communicating with the RESTful endpoints.
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Knowledge of UI & front-end web technologies like SSJS, HTML, CSS, JavaScript/jQuery is a value addition.
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📌 Salesforce Marketing Cloud Consultant (New South Wales)
🏢 Pyramid Global Technologies
📍 New South Wales