Marketing Specialist
Location: Willow Bridge Estate Henty WA ****
Contract: Permanent Full time
Base pay: $80,000 - $85,000
Key points we found
Develop and implement marketing strategies for wine brands.
Manage and grow e-commerce presence across various platforms.
Coordinate marketing activities for events and promotions.
About Us
Willow Bridge Estate is a family-owned winery located in the Ferguson Valley, within Western Australia's Geographe Wine Region.
Since establishing the vineyard in ****, we have built a strong reputation for producing premium wines that reflect the character of our estate and the surrounding region.
Our wines are promoted and sold through a combination of cellar door experiences, online sales, wine club membership, winery events, distributors and selected international markets.
As the business continues to strengthen its brand presence and expand customer engagement, we are seeking a Marketing Specialist to support the next stage of our growth.
The role
Working closely with management and the wider winery team, the Marketing Specialist will plan, coordinate and deliver marketing activities across digital, direct-to-consumer, retail, trade and event channels.
The role will support the promotion of the Willow Bridge Estate and Dragonfly wine ranges, with a focus on brand awareness, customer acquisition, wine club growth and campaign performance.
You will also work with external designers, agencies, distributors and event partners to ensure marketing activities are delivered consistently and effectively across all channels.
Key Responsibilities
Develop and implement marketing strategies for the Willow Bridge Estate and Dragonfly wine ranges
Conduct market research and monitor customer trends, competitors and market opportunities
Plan campaigns for wine releases,



seasonal promotions, events and key sales periods
Manage marketing activities across the website, online store, email, social media and digital advertising
Manage and grow our e-commerce presence across platforms (e.g., Shopify, Amazon, WeChat Mini Programs)
Create accounts and localising content across WeChat, Xiaohongshu (RED), Douyin, TikTok, and manage our existing Facebook and Instagram accounts
Create promotional content, newsletters, product communications and campaign materials
Support wine club membership growth, customer engagement and retention activities
Coordinate marketing for cellar door promotions, tastings, winery events and regional tourism activities
Liaise with distributors, designers, photographers, agencies and other external partners
Monitor campaign performance and prepare marketing reports and recommendations
About You
Tertiary qualification in Marketing, Business, e-commerce or a highly related field
Relevant experience in marketing, digital marketing or brand management
Strong written communication and content development skills
Experience managing social media, email and digital marketing campaigns
Strong analytical skills
Ability to manage multiple projects and work within a small collaborative team
What We Offer
A full-time role with an established family-owned Western Australian winery
The opportunity to work across wine brands, cellar door, wine club, events and digital channels
A cooperative team environment in the reputable Geographe Wine Region
Skills
Analytical skills
Campaign management
Content Creation
Content Development
Content localisation
Customer engagement
Customer Retention
e-commerce platforms
Market research
Marketing strategy
Project coordination
Social media management
Teamwork
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📌 Marketing Specialist (New South Wales)
🏢 National Liquor News
📍 New South Wales