Job Description
Heads of Noosa Brewing Co – Noosaville QLD
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Are you a creative, data driven marketer with a passion for beer, hospitality, and getting brands noticed where it matters most? In the venue and on the shelf? Heads of Noosa Brewing Co. is looking for an In-Trade Marketing Specialist to drive brand presence and support sales growth across retail and on premise channels.
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Why Join Us?
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At Heads of Noosa, we're not just brewing beer, we're building something special. Founded by two brothers and brewed in the heart of Noosa, we craft premium lagers with a relentless focus on quality. As an independently owned brewery, we pride ourselves on doing things our own way.
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This role is ideal for someone who:
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Thinks strategically but loves getting hands on with campaign execution
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Thrives at the intersection of marketing and sales
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Wants to shape the marketing function within a fast growing independent brand
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Has a genuine interest in independent beer, hospitality, and consumer engagement
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The Role
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As our In-Trade Marketing Specialist, based on the Sunshine Coast, you'll be responsible for:
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Planning and running marketing campaigns across retail, venues, and events to support sales growth
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Advising management on campaign strategy, brand positioning, and how we reach target audiences
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Oversight and management of production of campaign materials including artwork, copy, and content within time and budget
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Analysing consumer data and market trends to identify opportunities and inform decision making
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Researching demand for new and existing products and backing recommendations with data
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Having input across the wider marketing mix including pricing, promotion,



and distribution
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Organising venue launches, brand activations, tastings, and seasonal promotions
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Working with the sales team on activation plans and promotional concepts to grow distribution
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Building our in house digital and social media advertising capability over time
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What We're Looking For
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Experience in marketing, brand activation, or trade marketing, ideally within FMCG, beverage, or hospitality
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A strategic thinker who can plan campaigns, not just run them
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Strong analytical skills with the ability to turn data into actionable insights
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A confident communicator who can work across sales, design, and management
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Full driver's licence and willingness to travel across the region as needed
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Flexibility to work weekends and some evenings based on trade and event activity
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A love for premium beer and a strong connection to the hospitality scene
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What We Offer
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A competitive salary package
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The opportunity to build and own the in-trade marketing function for a growing regional brand
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A tight knit, purpose driven team culture grounded in Noosa roots
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Real career progression as the business scales
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The chance to represent a high quality product in a thriving market
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If you're ready to help shape how one of Australia's most exciting independent breweries shows up in venues, bottle shops, and beyond, we'd love to hear from you. Cheers!
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Key Responsibilities
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Planning and running marketing campaigns across retail, venues, and events to support sales growth
n
Advising management on campaign strategy, brand positioning, and how we reach target audiences
n
Oversight and management of production of campaign materials including artwork, copy, and content within time and budget
n
Analysing consumer data and market trends to identify opportunities and inform decision making
n
Researching demand for new and existing products and backing recommendations with data
n
Having input across the wider marketing mix including pricing, promotion, and distribution
n
Organising venue launches, brand activations, tastings, and seasonal promotions
n
Working with the sales team on activation plans and promotional concepts to grow distribution
n
Building our in house digital and social media advertising capability over time
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Skill & Experience
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Experience in marketing, brand activation, or trade marketing, ideally within FMCG, beverage, or hospitality
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A strategic thinker who can plan campaigns, not just run them
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Solid analytical skills with the ability to turn data into actionable insights
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A confident communicator who can work across sales, design, and management
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Full driver's licence and willingness to travel across the region as needed
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Flexibility to work weekends and some evenings based on trade and event activity
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A love for premium beer and a strong connection to the hospitality scene
#J-*****-Ljbffr

📌 Marketing Specialist (Queensland)
🏢 Heads of Noosa Brewing
📍 Queensland