21 Aug
|
Merge Marketing
|
Brisbane
21 Aug
Merge Marketing
Brisbane
Senior Performance Marketing Account Manager (Hospitality)
Senior Performance Marketing Account Manager - Hospitality Specialist
Join the agency that's helped 300+ hospitality brands grow their revenue over the past 18 years
We're Merge, the hospitality marketing agency behind JW Marriott Gold Coast, W Melbourne, Jackalope, Howard Smith Wharves, Sheraton, and hundreds more restaurants, hotels, and venues across Australia.
Over 18 years we've delivered 3,000+ campaigns, generated 127x ROAS for accommodation clients, booked 30,000+ covers for restaurants, and sold $1M+ in event tickets.
Now we're looking for an Account Manager to own a portfolio of hospitality clients, lead their digital strategy, and deliver measurable results, with the support of a dedicated Coordinator and well-built internal systems that handle the data-heavy work.
What Makes This Role Different
Built-In Support Systems: Our internal tools handle daily budget pacing, weekly performance reports, search query analysis, creative fatigue detection.
You review, add strategic context, and focus on the work that actually moves the needle.
Premium Client Portfolio: You'll manage campaigns for private resorts, luxury hotels, award-winning restaurants, and iconic venues, with monthly media budgets ranging from $2K-$50K across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
Hospitality-Specific Campaigns: You'll run functions and events campaigns, dining promotions, hotel direct booking campaigns, live music activations, and seasonal pushes like Melbourne Cup, NYE, and Mother's Day.
Industry Immersion: Site visits to the latest venues, bars, and restaurants.
Exclusive industry events and festivals.
You'll know this market firsthand.
Small Team, Direct Access: We're a team of ~10 with a clear structure.
You'll work in a pair with a dedicated Coordinator,
collaborate with two other AM/Coordinator teams, and report directly to the two co-founders.
Fortitude Valley Location: Our office is at 915 Ann Street, Fortitude Valley, walking distance to James Street, surrounded by the hospitality scene you'll be working in.
Versatile WFH arrangements available.
Your Role
You'll be the strategic partner our hospitality clients rely on, taking full ownership of their digital success while working autonomously with premium brands in this lucrative niche market.
CLIENT RELATIONSHIPS
Own your client portfolio.
Lead meetings, provide insights, and build long-term partnershipsOnboard new clients and set up campaign infrastructure
CAMPAIGN MANAGEMENT
Create and optimise campaigns across Meta Ads, Google Ads, LinkedIn Ads & TikTok AdsAchieve performance KPIs and deliver measurable ROI for clientsConduct strategic keyword research and identify hospitality trendsMonitor, analyse and continuously improve campaign performanceUse the yearly activation calendar to plan campaigns ahead of schedule
TEAM LEADERSHIP
Lead your Coordinator.
Delegate execution tasks, provide daily direction, and develop their skillsCoordinate WIPs, portfolio reviews, and cross-team collaboration
CONTENT & SOCIAL MEDIA
Craft compelling copy that captures each venue's unique personalityDevelop content strategies and manage publishing schedulesHandle social media management using tools like Hootsuite and Sked SocialImplement SEO best practices across your client portfolio
REPORTING & ANALYSIS
Translate campaign data into business outcomes clients care about: bookings, covers, enquiries, revenueCreate comprehensive performance reports with actionable insightsUse web analytics to optimise website performance and conversionsEnsure campaigns meet budget targets and KPI benchmarks
What We're Looking For
Must-Haves
Google Ads campaign management experience in search & Performance MaxMeta Ads experience including campaign setup, audience targeting, and creativeGA4 proficiency including conversion tracking, event setup, and reportingClient management experience.
You know how to run a meeting, manage expectations, and build trustStrong written communication.
You'll write insight emails, ad copy, and client-facing reportsSelf-directed work style.
You'll manage your own portfolio with autonomy
Nice-to-Haves
Hospitality industry experience or genuine interest in the sectorLinkedIn Ads or TikTok Ads experienceFamiliarity with ClickUp, Slack, or similar project management toolsExperience with booking platforms (SiteMinder, SevenRooms, OpenTable)WordPress or CMS experience
What We Offer
Competitive salaryFlexible WFH arrangements.A Coordinator paired with you to handle executionInternal tools and processes that handle the data-heavy work so you can focus on strategyDirect mentorship from two co-founders with 18 years in hospitality marketingIndustry events, venue visits, and team social gatheringsCareer progression in a growing agency with 90+ active clientsGoogle, Meta, and TikTok Ads partner certifications supported
Ready to Join Us?
This role is perfect for someone who wants to combine their marketing skills with their passion for hospitality, working with brands that create memorable experiences for people across Australia.
#J-*****-Ljbffr
📌 Senior Performance Marketing Account Manager (Hospitality) (Brisbane)
🏢 Merge Marketing
📍 Brisbane