Not all insights roles are created equal.This one sits right in the heart of innovation, where consumer behaviour, category performance and commercial decision making come together to shape what gets developed, launched and scaled.We're looking for a Senior Consumer & Category Analyst who is curious about why consumers buy what they buy, confident working with data, and motivated by seeing insights turn into real products on shelves!
About usEstablished in ****, BE Campbell is one of Australia's largest and growing family-owned meat operations, supplying leading supermarkets, restaurants, butchers and export partners.Guided by our purpose of Enriching lives through wholesome food, we deliver high-quality products through innovative processes and a team of 600+ people across Western Sydney.
We're proud of our inclusive, family-values culture where people are supported to succeed.Why this role is differentThis isn't a back-office analytics role.You'll partner closely with our NPD team and commercial stakeholders, helping answer questions like:What are consumers gravitating towards and why?
How do we turn data into clear, confident decisions?
Your insights won't sit in spreadsheets.
They'll shape innovation pipelines, strengthen business cases, and influence what we bring to the market.What you'll be doingAnalysing consumer,



customer and category data to uncover trends and opportunitiesSupporting new product development with evidence-based recommendationsMonitoring competitors and category performanceTranslating complex data into explicit, compelling storiesPartnering across Sales, Operations, Finance and QualityImproving data quality, governance and reporting processesWhat we're looking forExperience in consumer insights, category or commercial analytics (FMCG / food manufacturing ideal)Strong expertise across both quantitative and qualitative research methodologiesProven ability to manage insight projects from brief to deliveryStrong capability working with multiple data sourcesProven Power BI and data visualisation experienceAbility to translate data into actionable insightComfortable working with cross-functional stakeholdersA genuine interest in consumer behaviour and category dynamicsExperience within private label (own label) FMCG environments, supplying major retailers such as Woolworths, Coles, Aldi and independent grocery channels, will be highly regarded!
Why Join us?
A hands-on role with real visibility and influenceExposure to the full NPD lifecycleA supportive, values-led culture where safety, integrity and teamwork matterSpace to shape how insights are used, not just delivered
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📌 Senior Consumer & Category Analyst (New South Wales)
🏢 B E Campbell Group
📍 New South Wales