Purpose & Overall Relevance for the Organization:As part of the adidas Pacific Digital Activation Team, this role will lead the Pacific adiClub loyalty program and CRM communications across key consumer touchpoints.You will work closely with local and global teams to deliver engaging, consumer-led communication strategies that support brand engagement, member growth, retention and commercial performance.This role partners with eCommerce, retail, customer service, brand, media and agency teams to deliver CRM communications across email, push notifications, in-app messaging, .
com, app and retail channels.
The focus is on creating a connected consumer experience that builds loyalty, increases engagement and drives measurable business impact.Key Responsibilities:Manage CRM communications across email, push notifications and in-app messaging, including calendar planning, audience segmentation, campaign build and deploymentOwn and manage the CRM communications calendar, ensuring activity is aligned to seasonal priorities, brand objectives and commercial targetsDevelop and deliver test-and-learn plans to improve CRM performance across opens, clicks, traffic, revenue and engagementWork with global stakeholders to review triggered lifecycle communications and assess effectivenessDeliver omnichannel lifecycle strategies that drive traffic, revenue, purchase frequency and member engagementLead retention and re-engagement campaigns, from concept through to reporting and analysisManage membership-focused communication touchpoints and acquisition activity across .
com, app and retailPartner with the Manager, Membership & CRM on key membership projects, including program rewards and member benefitsWork with brand communications teams and agency partners to support seasonal membership campaigns and eventsPartner with the media team and agencies on member acquisition campaigns and member engagement evaluationOwn regular reporting for CRM and membership activity,



including insights and recommendations for improvementMonitor market trends across CRM, loyalty, apps, personalisation and consumer communicationsIntegrate personalisation tactics into CRM communications and measure performance impactLead briefing of promotional campaign materials for digital channelsSupport the integration of new technologies, tools and service offerings into CRM and membership plansPartner with eCommerce teams to evaluate consumer journeys and identify opportunities to improve CRM and membership communicationsKPIs:CRM communications are delivered on time and aligned to the agreed seasonal, commercial and brand calendarCRM engagement metrics improve through ongoing test-and-learn activity, including opens, clicks, traffic, revenue and overall engagementadiClub member acquisition, engagement, retention and re-engagement grow across .
com, app and retail touchpointsLifecycle, retention and personalised communication campaigns support omnichannel traffic, revenue and purchase frequencyCRM and membership reporting is accurate, timely and includes clear insights and recommendationsStrong collaboration is maintained with internal teams, global stakeholders and agency partners to deliver a consistent consumer experienceKey Relationships:InternalBrand ActivationeCommerce teamsRetail teamsPacific Customer ServiceGlobal and Hub business unitsDigital Activation teamMedia teamExternalCreative agenciesMedia agencies, where relevantTechnology and platform partners, where relevantKnowledge,



Skills & Abilities:Strong marketing knowledge with hands-on CRM marketing experience in a retail or consumer-facing businessExperience planning, building and delivering CRM communications across email, push notifications and in-app messagingUnderstanding of retail, .
com and app channels, with the ability to connect communications across the full consumer journeyGood understanding of privacy, data use and consumer protection requirements in a marketing environmentPerformance-focused mindset, with confidence analysing results and identifying actions to improve performanceExperience using tools such as Adobe Analytics, AppsFlyer, Salesforce Marketing Cloud or similar CRM, analytics and marketing platformsStrong project management skills, with the ability to manage multiple priorities and work independentlyExperience working with customer data, segmentation, lifecycle metrics and consumer engagement reportingStrong communication and stakeholder management skills, with the ability to build effective relationships across teams and geographiesExperience managing complex processes involving multiple teams, markets or external partnersPassion for technology, consumer experience, loyalty programs and data-led marketingCurious and proactive approach, with a focus on continuous improvement and testing new ideasRequisite Education and Experience / Minimum Qualifications:3 to 5 years of experience in CRM marketing, lifecycle marketing, loyalty marketing or a related digital marketing roleExperience working with major brands or consumer-led businesses preferredExperience in an omnichannel setting across .
com, retail stores and app channelsExperience using CRM, marketing automation or analytics platforms preferredPhotoshop or basic creative editing experience is a plusadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an equal opportunity employer.
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📌 Adidas Senior Specialist, Membership & Crm (12-Month Contract) (Melbourne)
🏢 Adidas
📍 Melbourne