Job Description
Level 4, 108 Wickham Street, Fortitude Valley, QLD, ****, AUSTRALIA
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We've achieved significant growth as a company, and want to grow even faster. That's why we're expanding our marketing team and hiring our first demand generation lead role.
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The role is focused on ensuring prospects are always hearing from us. They need to know who we are, what we solve, and how we'll help them.
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If we get this right, we'll make it significantly easier for sales to close more deals.
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Core Responsibilities
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Accelerate new pipeline creation: Own demand generation strategy and execution, working effectively with all of sales and marketing to create new pipeline.
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Maximise the results of our key channels: Plan and run our marketing channels including paid ads, email, website (Webflow), buyer intent, reviews, AEO/SEO, etc.
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Successfully launch new channels: Identify, test and launch new marketing channels and tactics. Move quick on promising ideas and kill or pause activity that does not deliver results.
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Ensure our prospects know who we are, what we solve, and how we help: Run successful marketing campaigns to warm up prospects for sales and ensure we're marketing to our whole audience.
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Get more from existing content: Repurpose existing content for new campaigns to maximise reach.
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Know what's working in marketing: Track key marketing metrics, analyse results, and measure ROI.
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Own marketing data: Segment audience lists, keep CRM data up to date, and manage marketing software and tools.
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Coordinate campaigns with sales to hit growth goals: Ensure Sales Development Representatives and Account Executives are following up on marketing campaigns, incorporate sales feedback on lead/pipeline quality,



and work with sales to find opportunities for new campaigns.
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About You
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You have at least 2 to 3 years working in a demand generation role or similar
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You have a track record of generating real leads and pipeline
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You're passionate about demand generation and enjoy running campaigns for the love of the game
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You take ownership of your work, and can go beyond your regular scope to get results
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You can confidently use LLMs to get more done
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You're creative and bring ideas to the table
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You like to get things done quickly
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The Company
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Tanda is an established, fast-growing tech company. Our mission is to eliminate employment friction so businesses can employ with confidence. We are doing this by building Australia's leading all-in-one workforce management platform.
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The key parts of our platform include rostering, time & attendance, staffing optimisation, employee engagement, payroll, and labour compliance. Most of our activities centre around engineering, marketing, sales, research, and supporting functions.
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We service thousands of Australian clients from our Brisbane headquarters and globally with offices in Chicago and London.
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Autonomy & Ownership: You will be able to make meaningful decisions in carrying out your job.
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A Team: You will work with great colleagues who are highly competent.
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Real projects: We hire based on actual demand, not arbitrary funding or hiring rounds.
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Growth & Development: You'll get opportunities to expand your skillset, take on responsibility, and have direct access to leadership.
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Culture: You will be part of a team that is passionate about what they do and doesn't suffer boredom easily.
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Screening Questions
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Do you have experience in a similar role?
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#J-*****-Ljbffr

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