ANZ is Anker Innovations' strategic testing ground - transforming from a channel-driven distributor to a fully integrated omni-channel brand.
With 40+ team members across Melbourne, Sydney, Auckland, Shenzhen, and Changsha, ANZ is one of the company's highest-priority investment regions for ****.About the RoleWe're hiring a Brand Manager to lead Anker's brand-building efforts across Australia and Current Zealand.
You won't just execute campaigns - you'll define the ANZ brand playbook, working at the intersection of product, retail, digital, and PR.
This is a role for someone who wants to build a brand from the ground up in one of the world's most sophisticated consumer markets.ResponsibilitiesDevelop and execute brand strategies and go-to-market plans for the ANZ regionLead integrated campaigns across digital, social, retail, PR, and eventsOwn brand health metrics - awareness, NPS,
consumer sentimentManage relationships with creative, media, and PR agenciesCollaborate with product, sales, and e-commerce teams to drive aligned executionIdentify partnership and sponsorship opportunities in the ANZ marketQualificationsBachelor's degree or above in Marketing, Business, or related field5+ years of brand management experience in consumer electronics, FMCG, or lifestyleProven track record of delivering successful brand campaigns in AustraliaStrong understanding of the ANZ media and digital landscapeExcellent communication and stakeholder management skillsFull working rights in Australia; Mandarin proficiency is a plus
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