The People Plugin is proud to be partnering with Undeniable Mentoring, a fast‐growing business education and mentoring company, to recruit a Senior Performance Marketing Strategist | Lead Generation & Meta Ads.Founded by Rhys Livingstone, Undeniable Mentoring works with ambitious business owners and operators, helping them build stronger businesses through clear strategy, commercial thinking, leadership discipline and practical execution.With strong growth underway and a significant year ahead, this is an exciting opportunity to join the business and work directly alongside the CEO.About the RoleReporting to the CEO, the Senior Performance Marketing Strategist will be responsible for building, executing and optimising the paid acquisition strategy for Undeniable Mentoring, while also acting as a strategic marketing authority for clients.This role is focused heavily on Meta ads, lead generation, creative strategy, marketing psychology, funnel thinking, direct response copywriting, landing pages and campaign performance.
It is best suited to someone with experience generating qualified leads for service‐based, education, coaching, consulting or high‐ticket offers, rather than a purely eCommerce background.You will manage internal Meta campaigns, develop high‐volume creative testing strategies, analyse full customer journeys and build acquisition systems that convert attention into qualified leads.This is not a behind‐the‐scenes marketing role.
You will also play a key role in live workshops, helping teach clients how to understand marketing psychology, structure campaigns, test creative and build stronger acquisition systems.Undeniable Mentoring is an education business, not a done‐for‐you agency.
Your role is to build and improve internal growth while helping clients understand the models, frameworks and strategy required to execute effectively themselves.Key Focus AreasMeta Ads & Paid AcquisitionBuild, launch and optimise Meta ad campaigns across Instagram and Facebook.Understand how to work with Meta's algorithm, including the need for creative diversity, testing volume and campaign structure.Build multi‐stage campaign ecosystems across awareness, education, lead generation and conversion.Monitor campaign performance, diagnose issues and make data‐led optimisation decisions.Improve acquisition efficiency through stronger creative testing, targeting, messaging and funnel alignment.Creative Strategy & TestingDevelop a high‐volume creative testing system across static ads, hooks, B‐roll, talking head content, educational carousels and native‐style assets.Ensure ads feel platform‐native and align with how audiences actually consume content across Instagram and Meta placements.Work closely with the CEO and team to identify new angles, messaging themes and creative opportunities.Build creative briefs and direction that connect customer psychology,



offer positioning and conversion outcomes.Establish a consistent rhythm for testing new ad variations each week.Marketing Psychology & Funnel StrategyApply strong understanding of customer psychology, trust‐building, education and buyer decision‐making.Build acquisition systems that consider the full customer journey, not just one ad or one campaign.Ensure avatar, offer, messaging, lead magnet and funnel structure are aligned.Develop direct response copy that is clear, compelling and commercially effective.Build and optimise landing pages and lead magnet delivery systems.Data, Attribution & PerformanceAnalyse performance across the entire funnel, including top‐of‐funnel education, delayed attribution and bottom‐of‐funnel conversion.Make decisions based on meaningful performance data, not surface‐level metrics alone.Identify what is working, what is not, and what needs to be tested next.Track key acquisition metrics including lead quality, conversion, CAC and campaign efficiency.Bring a test‐and‐learn mindset to every campaign.Client Education & WorkshopsSupport live workshops as a marketing strategy educator.Teach clients how to think about marketing psychology, Meta ads, campaign structure and creative testing.Translate complex marketing concepts into clear, practical and actionable frameworks.Guide clients on how to build their own acquisition systems and improve their marketing foundations.Communicate with authority, clarity and confidence in front of business owners.About YouYou are a highly capable Meta ads and growth marketing specialist who understands that excellent marketing is not about finding one winning ad.
It is about building an ecosystem of attention, education, trust and conversion.You are strategic, creative, analytical and commercially minded.
You enjoy testing, learning and improving quickly, and you are confident explaining marketing concepts to others in a way that is clear and practical.You bring:Proven experience managing and scaling Meta ad campaigns focused on lead generation.Experience building lead generation funnels for service‐based, education, coaching, consulting, high‐ticket or founder‐led businesses.Strong understanding of Meta Ads Manager and recent platform shiftsExperience developing creative testing strategies across multiple ad formatsStrong direct response copywriting capabilityStrong understanding of customer psychology, messaging, offers and funnel strategyExperience building or optimising landing pages and lead generation funnelsAbility to analyse campaign performance and make data‐led decisionsConfidence teaching, presenting or explaining marketing concepts to clients or stakeholdersStrong communication skills and the ability to simplify complex ideasExperience with tools such as Canva, CapCut or similar creative platformsA proactive,



autonomous and outcomes‐focused working styleHigh attention to detail, strong follow‐through and a genuine appetite for growthThis role is not primarily suited to someone whose experience is heavily eCommerce or product‐led.
The strongest fit will have experience turning attention into qualified leads, enquiries, applications or booked calls.Why Join Undeniable Mentoring?
Undeniable Mentoring is a fast‐growing business education and mentoring company helping founders and business owners scale through practical strategy, systems, workshops and high‐performance execution.The business has strong momentum, with significant growth ahead and a culture built around speed, ownership, character and excellence.
This is an environment for people who want to work hard, learn quickly and be surrounded by high standards.The team operates with pace and accountability, while giving people the opportunity to build real functional knowledge, take ownership of outcomes and be recognised based on results.
For the right person, Undeniable Mentoring offers exposure to a high‐growth business, direct learning from experienced operators and the chance to be part of something being built with ambition.The Values You'll Work ByUndeniable Mentoring's values are not just words on a wall.
They guide how the team makes decisions, communicates, solves problems and measures performance.Speed is KingTime kills momentum.
The team moves with urgency, clarity and precision because slow decisions often cost more than fast mistakes.
This means taking action quickly, communicating clearly, following through without needing to be chased and removing bottlenecks before they slow the business down.
The right person will be energised by pace and comfortable making progress without overcomplicating decisions.Character is CurrencyTrust is built through every interaction.
Integrity, discretion and reliability are critical in a business where people work closely with clients, sensitive information and high‐value relationships.
This means doing what you say you will do, owning outcomes, communicating honestly and acting in a way that protects the reputation of the business, clients and team.Relentless ExcellenceGood enough is not the standard.
The team cares about the details because small details compound into stronger outcomes for the business and its clients.
This means preparing properly, checking your work, taking feedback seriously, improving processes and consistently looking for ways to raise the standard.How You'll BenefitWork directly with the CEO in a fast‐growing business education and mentoring companySupport workshops, including the last weekend of each month, and play a key role in client experienceAccess to a company gymOn‐site office environment, with a hybrid working modelOpportunity to grow quickly in capability, responsibility and commercial understandingBe part of a culture that works hard, moves quickly and recognises people based on outcomes
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📌 Senior Performance Marketing Specialist (Melbourne)
🏢 @
📍 Melbourne