At VicRoads the work you do has real impact.
Our work connects people and communities.
We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.
VicRoads empowers our people to learn and grow- focusing on impact and innovation.
We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.
VicRoads is progressing too.
In August ****, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.
We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data.
The Victorian State Government retains sole responsibility for road access, infrastructure and safety.
Annual salary range: Commensurate with experienceEmployment type: Full Time - PermanentUsual work location: 180 Lonsdale Street, Melbourne / Work from Home
About the Opportunity
VicRoads is seeking a commercially focused and highly influential Senior Sales Manager to lead the development and execution of our OEM-led growth strategy across Victoria.
This is a unique opportunity for an experienced automotive sales leader to drive the adoption of Custom Plates products throughout dealership networks by building strategic partnerships with automotive manufacturers and influencing dealer engagement.
Leading our Dealer Sales Team, you will be responsible for growing market share, increasing product penetration, and delivering sustainable revenue growth through strong stakeholder relationships and innovative commercial initiatives.
Reporting into the leadership team, you will develop and execute a top-down OEM strategy that strengthens manufacturer partnerships and drives dealer adoption of Entry Plate products across Victoria.




You will work closely with automotive OEMs, dealer principals, and dealership sales teams to influence behaviours, create commercial opportunities, and increase the conversion from General Issue plates to Custom Plates products.
Key responsibilities include:
Develop and execute a strategic OEM engagement plan to drive product adoption and revenue growthBuild and maintain strong relationships with automotive manufacturers and dealer groupsInfluence dealer behaviour and increase Custom Plates penetration across dealership networksIdentify and implement innovative sales initiatives, incentive programs, and commercial partnershipsLead, coach, and develop a high-performing Dealer Sales Team, including two direct reportsDrive accountability, performance, and consistent execution across multiple territoriesMonitor market opportunities and deliver strategies that support long-term growth objectivesEnsure alignment between OEM, dealer, and business priorities to maximise commercial outcomes
About You
You are an accomplished sales leader with extensive experience working within the automotive industry.
You understand how OEMs and dealer networks operate and have a proven ability to influence stakeholders at all levels, from manufacturer head offices to dealership leadership teams.
You bring a strong commercial mindset, exceptional relationship-building capability, and a track record of delivering growth through strategic partnerships and targeted sales initiatives.
Essential Experience & Skills




Significant experience working within the automotive industry, including OEM and dealer network environmentsProven sales leadership experience with a strong track record of revenue growth and market expansionExceptional relationship-building and stakeholder management skillsStrong commercial acumen with the ability to identify and capitalise on growth opportunitiesDemonstrated success influencing customer and partner behaviours to drive product adoptionExperience leading, coaching, and developing high-performing sales teamsStrong strategic planning and execution capabilityExcellent communication, negotiation, and presentation skills
You Will Be Known For
Building trusted relationships with OEM and dealer stakeholdersDriving revenue growth and increasing market penetrationLeading high-performing teams with energy and accountabilityTurning commercial opportunities into measurable resultsBalancing strategic thinking with hands-on executionInspiring others to achieve ambitious growth targets
What we offer
Performance-based commission structureLeadership opportunity with significant commercial impactThe chance to shape and deliver an OEM-led growth strategy across VictoriaA role where you can directly influence market share, channel performance, and long-term revenue growthSalary packaging, Fitness Passport & discounts to hundreds of retailersOpportunities for qualified and personal developmentFlexible working arrangements and family-friendly practices, including 16 weeks paid parental leave
Our culture
Innovation powers progress, but it doesn't come without support.
To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development.
At VicRoads, we embrace diversity and inclusion and we're proud our workforce reflects the community we work for.
#J-*****-Ljbffr

📌 Senior Sales Manager - Oem & Dealer Channel (Melbourne)
🏢 VicRoads
📍 Melbourne