Purpose & Overall Relevance for the Organisation:This role is responsible for delivering the Pacific eCommerce financial objectives through ownership of product and merchandising strategy, and the development of accurate, effective buying and assortment plans across all categories.Working closely with the Planning & Trading team, you will translate commercial and trading insights into range, assortment and markdown decisions that drive sales, profitability and inventory performance.
With a consumer-first and data-led approach, you will ensure the right product is available at the right time, across adidas.com, the adidas App, partner programs and marketplace channels.In addition to leading the eCommerce Merchandising team, you will personally own the buy for one category, operating as a hands-on leader and contributing directly to commercial outcomes.Key Responsibilities:Own the eCommerce buying and merchandising strategy across all categories, ensuring global and market priorities are translated into locally relevant assortments that drive sell-through, conversion and commercial performanceLead the development of seasonal roadmaps, range architecture and assortment plans across adidas.com, the App, partner programs and marketplace channelsPartner closely with Planning & Trading to shape category goals, buying decisions, markdown strategies and inventory plans based on sales forecasts, OTB plans and trading performancePersonally own the seasonal buy for an allocated category, with accountability for assortment performance, sell-through, inventory productivity and markdown decisionsContribute merchandising insights and recommendations to weekly trading meetings and execute agreed actions to optimise performanceEstablish and maintain high standards of commercial analysis, ensuring data informs all buy sign-off and merchandising decisionsLead range planning processes, including product and sample reviews,



in partnership with Marketing, Consumer Experience and cross-functional stakeholdersReview seasonal business plans prior to order confirmation to ensure alignment with brand priorities, key stories and commercial objectivesContribute merchandising expertise to annual sales and trading plans for the eCommerce channelPartner with Consumer Experience to optimise onsite merchandising, search performance and product discovery through data-led assortment decisionsCollaborate with Retail, Digital Activation, Membership and CRM teams to ensure consistent execution of promotional activity, campaigns and key commercial momentsMonitor market trends, competitor activity and consumer behaviour to identify opportunities that strengthen the eCommerce assortment and consumer experienceLead, coach and develop the eCommerce Merchandising team, creating a high-performance culture focused on accountability, collaboration and resultsBuild team capability in commercial analysis, reporting and data-driven decision makingEstablish effective planning calendars, governance and decision-making processes that drive consistency and execution excellence across the functionOwn talent development, succession planning and career growth initiatives in partnership with Human ResourcesKPI's:Achievement of eCommerce sales, gross margin and inventory targetsCategory sell-through, conversion and assortment productivityAccuracy and effectiveness of seasonal buys and assortment plansInventory health, including weeks cover,



ageing and markdown performanceProduct availability and commercial performance across digital channelsTeam performance, capability development and engagementKey Relationships:Director, eCommercePlanning & Trading TeamConsumer Experience TeamDigital Activation, Membership & CRM TeamsRetail TeamsMarketing TeamsHuman ResourcesGlobal and Market Merchandising StakeholdersKnowledge, Skills & Abilities:Proven leadership and people management capabilityStrong understanding of the Pacific (AU/NZ) eCommerce and digital retail landscapeAdvanced merchandising, buying and commercial planning expertiseExpert Excel capability with experience building and analysing complex commercial modelsExperience working with enterprise reporting and business intelligence tools such as Power BIFamiliarity with retail analytics and assortment planning platforms such as Style Arcade is advantageousStrong commercial and analytical mindset, with the ability to turn data into actionable recommendationsHigh attention to detail and commitment to accuracy in commercial analysis and decision makingStrong stakeholder management, communication and influencing skillsRequisite Education & Experience / Minimum Qualifications:University degree in Business, Commerce, Retail, Merchandising or a related discipline, or equivalent professional experienceMinimum 5 years' experience in Merchandising, Buying or a related commercial retail functionMinimum 3 years' people leadership experienceExperience within eCommerce, Digital Retail or Omni-channel environments preferredProven experience using data and commercial insights to drive sales, profit and inventory outcomesadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an equal opportunity employer.
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📌 Adidas Senior Manager, Merchandising, Ecommerce (Melbourne)
🏢 Adidas
📍 Melbourne