At the Real Estate Institute of Queensland (REIQ) we are proud to offer a supportive and highly collaborative team environment and are committed to promoting a positive work-life balance. We pride ourselves on our tight knit culture, where each member of the team is valued for what they add. We regularly celebrate our wins and look for any opportunity to bring our team together.

With more than 100 years' experience, The REIQ has been the state's peak professional association for the real estate profession since 1918. Today, we represent approximately 4,000 individual members, around 1,400 agency offices and more than 15,000 property professionals.

We are currently looking for an experienced and commercially minded Head of Customer and Growth to join our team in our head office based in Brisbane. This is a rare opportunity for a senior marketing and customer leader to help drive REIQ's brand, growth and customer strategy and make a real impact across the real estate industry.

About the role

As our Head of Customer and Growth, you will own REIQ's marketing, membership and customer experience strategy, with a clear focus on driving sustainable revenue and customer growth across the business. Reporting to the COO and leading the Marketing, Membership and CX teams, you will bring together customer and market insight, robust marketing capability and commercial thinking to strengthen REIQ's brand, grow membership and product performance, and identify new opportunities for the organisation.

Your day may include

- Providing strategic direction across Membership and CX, leading the Membership and Customer Engagement Strategy and driving operational excellence across the team
- Owning REIQ's brand strategy, integrated marketing and campaign delivery across digital, social and other channels, driving the full marketing funnel from awareness through to retention
- Using customer segmentation,



market intelligence and performance insights to identify growth opportunities and drive membership and product performance, translating these into strategic recommendations for the Executive Leadership Team
- Building strong relationships with industry bodies, partners and key external stakeholders to keep REIQ connected to the market
- Leading brand governance and marketing compliance, and overseeing marketing planning and investment to keep activity focused on growth and revenue targets
- Championing the customer experience across all touchpoints, using insight and feedback to improve the end-to-end journey
- Leading, developing and supporting your direct reports, providing clear direction, feedback and performance management to build a high-performing, values-driven team

Our ideal new addition will have

- A bachelor's degree in Marketing, Business, Commerce or a related discipline, or equivalent experience
- Demonstrated senior marketing experience, with strong expertise across brand strategy, integrated marketing and growth
- A track record of developing creative, multi-channel campaigns, including digital and social media, that deliver measurable customer and commercial growth
- Senior leadership experience, ideally leading multiple teams or functions
- Strong understanding of full-funnel marketing, from brand awareness and acquisition through to conversion, engagement and retention
- Strong commercial and analytical capability, with the ability to translate customer, market and performance insights into strategy and action
- Excellent communication, negotiation and stakeholder management skills
- Strong problem-solving and decision-making skills, with the ability to collaborate effectively with other senior leaders
- Experience in membership associations or overseeing subscription-based business models is advantageous

For more information about the REIQ visit

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📌 Head of Customer and Growth (Brisbane City)
🏢 REIQ
📍 Brisbane City