Job Description

The Contribution You'll bring to this Role: Justrite Safety Group is seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of our Business Units operating in a fast-growing and opportunity-rich market. This role defines where to play and how to win, translating market insight into clear segment priorities, value propositions, and roadmap decisions that drive revenue and margin growth.

This role is not simply about marketing execution - it is about owning the marketing growth engine for the business unit. The Strategic Marketing Manager will architect and drive the integrated marketing strategy that fuels pipeline, accelerates revenue, sharpens competitive positioning, and strengthens market leadership.

Reporting directly into the Business Unit, this role partners closely with the Business Unit Leader, Product Management, and Sales Leadership to translate market opportunity into measurable business growth.

About the Team: Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What You'll Do at Justrite:

Business Unit Growth Strategy

- Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.
- Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight.
- Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage.
- Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact.
- Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy.

Brand Building, Demand Generation & Pipeline Acceleration

- Architect integrated demand generation programs that drive qualified pipeline across strategic account segments.
- Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages.
- Partner with Sales to align marketing programs with account priorities and pipeline targets.
- Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance.
- Allocate budget across channels based on ROI and performance analytics.

Channel Marketing, Sales Enablement and Funnel Conversion

- Develop and deploy DVP messaging effectively across social media, website content, outbound activity, in-person engagement, and distributor and end-user communications.
- Partner with sales leadership to train field sales teams on DVPs, equipping them to communicate value more effectively and improve conversion in customer interactions.
- Support sales teams through training, product collateral, and easy access to marketing and product resources for key customer meetings and sales opportunities.
- Strengthen sales effectiveness by ensuring the field has practical tools, clear messaging,



and responsive support to advance opportunities and improve win rates.

Product Marketing & Go-to-Market Leadership

- Lead go-to-market strategy for new product launches and portfolio expansions.
- Develop launch plans including positioning, messaging, enablement tools, and campaign strategies.
- Conduct competitive intelligence and win/loss analysis to inform strategic decisions.
- Translate complex technical capabilities into compelling business value narratives.
- Equip Sales with effective tools, content, and insights that increase win rates.

Product Management

- Own product portfolio strategy to drive profitable growth, operational efficiency, and long-term value.
- Prioritize investments and lifecycle decisions using ROI, market data, and strategic alignment.
- Translate business strategy into execution, aligning product, engineering and commercial plans.
- Leverage market, customer, and competitive insights to identify growth opportunities and shape product positioning.
- Lead full product lifecycle from concept through commercialization and post-launch optimization.
- Own pricing and profitability, partnering with Finance, Sales, and Operations to optimize margin performance and support cost trends.
- Develop launch plans including positioning, messaging, enablement tools, and campaign strategies.
- Conduct competitive intelligence and win/loss analysis to inform strategic decisions.
- Translate complex technical capabilities into compelling business value narratives.
- Equip Sales with effective tools, content, and insights that increase win rates.

Product Management

- Own product portfolio strategy to drive profitable growth, operational efficiency, and long-term value.
- Prioritize investments and lifecycle decisions using ROI, market data, and strategic alignment.
- Translate business strategy into execution, aligning product, engineering and commercial plans.
- Leverage market, customer, and competitive insights to identify growth opportunities and shape product positioning.
- Lead full product lifecycle from concept through commercialization and post-launch optimization.
- Own pricing and profitability, partnering with Finance, Sales, and Operations to optimize margin performance and support cost trends.
- Develop launch plans including positioning, messaging, enablement tools, and campaign strategies.
- Conduct competitive intelligence and win/loss analysis to inform strategic decisions.
- Translate complex technical capabilities into compelling business value narratives.
- Equip Sales with effective tools, content, and insights that increase win rates.

Customer & Market Insight

- Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities.
- Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction.
- Leverage marketing analytics and CRM data to identify growth levers and performance gaps.

Planning, Budgeting & Performance Management

- Develop and manage annual marketing plans and budgets aligned to growth objectives.
- Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact.
- Deliver clear,



data-driven performance reporting to business unit leadership.
- Continuously refine strategy based on performance data and market feedback.

Competencies

- Strategic thinking - Looks across markets, segments, and channels to define clear where-to-play and how-to-win choices that guide regional growth.
- Ownership mindset - Takes full responsibility for regional growth, margin health, and portfolio quality, acting as a business owner rather than a functional manager.
- Commercial mindedness - Balances revenue, margin, pricing, and channel economics to make disciplined trade-offs that improve profitable growth.
- Insightfulness - Connects signals from customers, distributors, competitors, and data into actionable insights that shape strategy and roadmap priorities.
- Creativity - Develops differentiated value propositions, campaigns, and positioning by thinking beyond conventional solutions and exploring new angles.
- Resourcefulness - Finds practical ways over, around, or through constraints, leveraging limited resources to achieve impact in complex markets.
- Relationship-building - Builds trust and rapport with internal and external stakeholders, strengthening alignment across sales, product, finance, operations, and partners.
- Influence and persuasion - Gains buy-in in a matrix environment, aligning diverse perspectives behind shared priorities and execution plans.
- Communication clarity - Translates complex strategies, value propositions, and product concepts into clear, compelling messages for teams and customers.
- Analytical rigor - Uses data, KPIs, and business cases to prioritize investments, monitor performance, and course-correct quickly.
- Detail orientation - Ensures roadmaps, launches, pricing actions, and campaigns are executed with precision, quality, and follow-through.
- Change agility - Adjusts to change with confidence, adapting to new information, evaluating impact and driving new ways of working across regions and functions.
- Determination - Stays focused on the growth agenda, pushing through setbacks and ambiguity to deliver results over the medium term.
- Customer-centricity - Anchors decisions in the needs of end users, distributors, and channel partners rather than internal assumptions.
- Systems thinking - Understands how product, pricing, channels, marketing, and operations interact, and designs solutions that work across the whole system.

Success measures

- Pipeline growth, MQL growth, and marketing-influenced pipeline contribution.
- Strengthened market positioning and competitive differentiation.
- Conversion rate improvement supported by stronger value proposition deployment and sales enablement.
- Completion and adoption of market sizing and segment strategy.
- Launch effectiveness and time-to-revenue improvement for new product launches and major initiatives.
- Enhanced marketing ROI through disciplined analytics and budget allocation.

About the Employer

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our setting thrives for generations to come.

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📌 Strategic Marketing Manager (Melbourne)
🏢 Everi Pty
📍 Melbourne