Lifecycle Marketing Manager - 12-Month Fixed-Term Contract

APAC | Global Technology Leader | $160,000 - $180,000 + Super

Salt has partnered with a globally recognised technology leader to recruit a Lifecycle Marketing Manager into a high-performing APAC marketing team.

This is a rare chance to shape customer engagement strategies across some of the world's most widely used creative products, driving acquisition, product adoption, engagement and retention across the customer lifecycle. Working within a regional team spanning Sydney, Singapore and India, you'll partner with global and APAC stakeholders to deliver scalable lifecycle programs that create meaningful customer experiences and measurable business outcomes.

This is a strategic yet hands-on role, ideal for someone who enjoys owning programs end-to-end, influencing stakeholders, and using automation, experimentation and AI to continuously improve performance.

What You'll Be Doing

Lifecycle Strategy & Campaign Management

- Develop and execute lifecycle marketing strategies across acquisition, engagement and retention.
- Own the planning, orchestration and optimisation of lifecycle campaigns across email, in-product and other owned channels.
- Partner with regional and global stakeholders to localise initiatives and drive customer and commercial outcomes across APAC.
- Build programs that increase feature discovery, product adoption and long-term customer value.
- Identify lifecycle opportunities and develop scalable initiatives that improve customer engagement and retention.
- Design and optimise customer journeys through segmentation, targeting, personalisation and experimentation.




- Partner with global teams to scale best-practice lifecycle programs across the region.
- Analyse campaign performance, customer behaviour and engagement trends to drive continuous improvement.
- Champion lifecycle marketing best practices, AI adoption and automation opportunities that improve efficiency and effectiveness.

About You

- 8-10 years' experience in Lifecycle Marketing, CRM, Email Marketing or Customer Marketing.
- Proven experience building lifecycle programs across acquisition, engagement and retention in a B2C environment.
- Strong understanding of customer journey orchestration, segmentation and marketing automation.
- Experience working with enterprise marketing platforms and lifecycle technologies.
- Data-driven with the ability to translate insights into actionable marketing strategies.
- Excellent stakeholder management skills, with experience working across global and matrixed organisations.
- Strong project management capability and experience managing multiple initiatives simultaneously.
- Comfortable balancing strategic thinking with hands-on execution.

Why Apply?

- Join a globally recognised technology brand known for innovation and creativity.
- Influence customer engagement strategy across multiple APAC markets.
- Work with regional and global teams in a highly collaborative environment.
- Opportunity to leverage AI and automation to shape the future of lifecycle marketing.
- Hybrid working model with Sydney CBD offices (typically two days per week).
- Potential for a 12-month extension, or conversion to permanent, or other opportunities may present.
- Up to $180,000 + Super.

#J-18808-Ljbffr

📌 Lifecycle Marketing Manager APAC - Global Tech (New South Wales)
🏢 Salt
📍 New South Wales