Volkswagen Group Australia is seeking a CRM & Loyalty Manager to lead CRM, loyalty and performance marketing across the customer lifecycle. You will work with Marketing, Product, Sales, Aftersales and agencies to shape customer journeys, personalisation and data-driven campaigns.
The role manages the CRM platform, data governance and team development, delivering tested campaigns, lifecycle communications and strategic insights to improve customer engagement and lifetime value.
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📌 Senior CRM & Loyalty Strategist (City of Sydney)
🏢 VGA
📍 City of Sydney
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