Director of Sales – Pre-Opening Dorsett Perth

About DORSETT

Dorsett’s expansion continues with Dorsett Perth due to open in early 2027. Boasting 263 luxury guest rooms, a sophisticated lobby lounge, three exceptional restaurants and bars, a state-of-the-art health and fitness centre, and two versatile function rooms, Dorsett Perth will provide a contemporary and stylish retreat for the discerning guest.

With the main Perth transport hub only metres away, the hotel is perfectly positioned for exploring the city’s attractions. Clad in a full glass gold façade and featuring an elevated outdoor terrace, Dorsett Perth is set to become an iconic landmark in Perth’s skyline.

Dorsett Hospitality International is one of Asia’s fastest-growing hotel groups. Since the group’s establishment in Hong Kong in January 2007, Dorsett has grown by leaps and bounds, with hotels across China, Malaysia, Singapore, Japan, Australia, the United Kingdom and Continental Europe, with more properties planned in the development pipeline.

Why DORSETT

- Unique opportunity to be part of an exciting hotel pre-opening team

- Access to 50% off our hotels globally and 30% at our Australian restaurants

- Great central location in Perth’s CBD

- Opportunity to establish the hotel’s sales strategy and market presence from the ground up

- Competitive salary

- Excellent benefits, including Birthday Leave, EAP access, a staff meal each shift and more

Responsibilities

We are seeking an experienced and commercially focused Director of Sales to join our pre-opening team full time and play a pivotal role in launching our exciting new hotel in Perth.

This is a unique chance to develop and execute the hotel’s sales strategy, establish strong market relationships and build a high-performing sales function that will support the success of the hotel from opening and beyond.

Working closely with the General Manager, Director of Commercial and hotel leadership team, you will lead all sales activities across corporate, leisure, group, conference, event and wholesale markets.

Your key responsibilities will be:





- Develop and implement the hotel’s pre-opening and ongoing sales strategy.

- Establish Dorsett Perth’s presence and positioning within the Perth hotel market.

- Identify and secure corporate, government, group, conference, event, leisure and wholesale business.

- Develop and manage a comprehensive sales action plan aligned with the hotel’s budget and commercial objectives.

- Build and maintain strong relationships with key clients, travel management companies, event organisers, industry partners and local businesses.

- Lead contract negotiations, account management and annual corporate rate agreements.

- Conduct sales calls, presentations, client meetings, networking activities, familiarisation visits and site inspections.

- Develop a strong pipeline of business ahead of the hotel’s opening.

- Recruit, lead, coach and develop the hotel’s sales team.

- Set sales targets and monitor team and individual performance against agreed objectives.

- Work closely with Revenue Management, Marketing, Reservations and Operations to maximise occupancy, average daily rate and total hotel revenue.

- Analyse market trends, competitor activity, account performance and emerging business opportunities.

- Prepare accurate sales forecasts, reports and commercial updates for the leadership team.

- Manage the sales budget and ensure resources are used effectively.

- Represent Dorsett Perth at industry events, trade shows and relevant business forums.

- Ensure all sales activities, contracts and client information are accurately maintained within the hotel’s sales systems.

- Support the development and promotion of the hotel’s accommodation, food and beverage, conference, function and event offerings.

About YOU

- Previous experience as a Director of Sales,



Associate Director of Sales or Senior Sales Manager within a hotel or resort.

- Previous hotel pre-opening experience will be highly regarded.

- Demonstrated success in developing and executing hotel sales strategies.

- Strong knowledge of the Perth corporate, government, group, conference, event and leisure markets.

- Established relationships within the Perth business and tourism communities will be highly regarded.

- Proven experience securing new business, managing key accounts and negotiating commercial agreements.

- Strong commercial acumen with an understanding of hotel revenue management, forecasting and budgeting.

- Demonstrated ability to lead, motivate and develop a high-performing sales team.

- Excellent communication, presentation, negotiation and stakeholder-management skills.

- Strong analytical skills and the ability to use market intelligence to identify opportunities.

- Experience using hotel sales, customer relationship management and property management systems.

- A proactive, results-focused approach with strong attention to detail.

- The ability to balance strategic sales priorities with hands-on business development.

- Flexibility to attend client meetings, networking functions and industry events outside standard business hours when required.

- Full Australian working rights.

If you are a passionate and commercially driven hotel sales leader who is ready to build a market presence, establish lasting partnerships and contribute to an exceptional new hotel, we’d love to hear from you. Apply now and be part of our exciting pre-opening journey.

Diversity

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientations and genders.

We’d love to meet you

If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.

📌 Director of Sales – Pre-Opening Dorsett Perth
🏢 Dorsett Operations Melbourne WSP
📍 Perth