Company description:

ATTURRA OPERATIONS PTY LTD

Job description:

What you'll be doing

The Marketing Campaign Lead is responsible for developing and leading the strategic campaign framework that supports Atturra Managed Services' growth priorities.

Working closely with business leaders, sales teams, vendor partners and agency partners, the role establishes and maintains scalable campaign processes, measurement frameworks and go-to-market strategies that drive awareness, engagement, pipeline growth and customer expansion.

The role is focused on building the marketing foundations required to support sustainable growth across Atturra Managed Services. This includes campaign planning, productisation, value proposition development, marketing measurement, vendor-funded initiatives, agency management and integrated demand generation programs across owned, earned and paid channels.

A key responsibility of the role is ensuring campaign activity is aligned to validated customer needs, strong go-to-market propositions and measurable business outcomes. The Campaign Lead will work closely with specialist marketing functions, including Account Based Marketing, to ensure campaign frameworks, content assets, value propositions and marketing programs effectively support broader growth strategies across the business.

Key Responsibilities:

Campaign Strategy & Frameworks

- Develop and maintain campaign planning frameworks that align marketing activity with AMS growth priorities.
- Establish repeatable campaign processes, governance, templates and measurement methodologies.
- Lead campaign strategy development across priority growth areas.
- Ensure campaigns are aligned to customer needs, buying journeys and commercial objectives.
- Define campaign KPIs and establish measurement frameworks that connect marketing activity to business outcomes.
- Drive continuous improvement of campaign effectiveness through insights, optimisation and best-practice methodologies.

Productisation and Value Proposition Development

- Partner with business leaders to refine, package and validate strategic service offerings and growth solutions.
- Support the productisation of services through clearly defined messaging, positioning, proof points and customer outcomes.
- Develop customer-centric value propositions that articulate market differentiation and business value.
- Build and maintain a library of case studies, customer success stories and supporting proof points.
- Ensure campaigns are underpinned by compelling, customer-focused narratives that align with market needs and business priorities.

Demand Generation Ecosystem

- Develop integrated campaign strategies across HubSpot, LinkedIn, website, digital channels, customer engagement programs and events.
- Ensure campaign assets support all stages of the customer buying journey.
- Build frameworks that connect content, nurture activity, digital engagement and conversion pathways.
- Collaborate with agency and specialist resources to improve campaign effectiveness and performance.
- Ensure alignment between campaign activity, content strategy and customer engagement objectives.

Vendor, MDF & Partner Marketing

- Develop annual vendor marketing plans aligned to AMS strategic growth priorities.
- Support the teams MDF planning, governance, utilisation and reporting.
- Establish consistent frameworks for vendor-funded campaigns and joint go-to-market initiatives.
- Build strong relationships with strategic vendor partners to maximise co-investment opportunities and business outcomes.




- Ensure vendor-supported marketing activity aligns to agreed growth initiatives and measurable commercial objectives.

Agency Management & Marketing Operations

- Develop clear operating models for agency engagement, roles, responsibilities and accountability.
- Establish campaign briefing standards, reporting structures and performance measures.
- Manage agency performance as it pertains to campaigns and campaign management to ensure marketing activity delivers measurable outcomes.
- Drive continuous improvement across campaign operations, reporting and ways of working.
- Ensure strategic alignment between internal stakeholders, agency partners and marketing execution resources.

Strategic Collaboration & Marketing Enablement

- Work collaboratively with sales, business leaders and specialist marketing functions to ensure campaign activity supports wider business objectives.
- Partner with the Account Based Marketing function to ensure campaign frameworks, content, proof points and marketing assets support account growth initiatives.
- Contribute campaign insights, performance data and market intelligence that support business planning and growth strategies.
- Ensure marketing best practices, frameworks and processes are adopted consistently across AMS marketing activities.
- Support the ongoing maturity and effectiveness of the AMS marketing function through process improvement and strategic collaboration.

What will make you successful in this role?

- 7+ years' experience in B2B technology marketing, demand generation, campaign strategy or growth marketing roles.
- Demonstrated experience developing marketing frameworks, campaign operating models and scalable marketing processes.
- Experience partnering with sales and business leaders to support commercial growth objectives.
- Strong understanding of campaign measurement, attribution, reporting and performance optimisation.
- Experience with HubSpot, CRM systems, digital marketing platforms and campaign automation tools.
- Experience developing go-to-market strategies, value propositions and product marketing initiatives.
- Strong understanding of MDF management, vendor marketing programs and technology partner ecosystems.
- Experience working with external agencies and managing performance outcomes.
- Strong stakeholder management, project management and organisational capabilities.
- Excellent written and verbal communication skills.

Working conditions

- Part time opportunity
- The right candidare can be based in Sydney or Melbourne.

Why is this an exciting opportunity?

Atturra is one of the fastest growing ASX-listed advisory and IT solutions companies in Australia, giving you a strong foundation to fulfil your career ambitions.

We currently have 1300+ professionals working across Australia, New Zealand, Singapore and Hong Kong who are using innovation to lead the way.

The Managed Services division of Atturra provides leading Hybrid IT, Private Cloud, and Connectivity services, backed by decades of industry experience. Our expertise, combined with the strength of our people,



makes us one of the most complete and prominent "as-a-service" providers in the market.

What our people say:
"Atturra has a great working environment and management are very supportive of their staff. We celebrate success and have fun while working hard."

Why you'll love working here

Culture of possibility
At Atturra we embrace innovation within our teams, fostering an setting of possibility and growth. We believe in creating a supportive and welcoming culture, where everyone is encouraged to achieve success through collaboration, hard work and dedication.

A strong set of company values
Our culture is reflected by our employees who demonstrate camaraderie, innovation, dedication, respect and excellence in everything they do. These traits have become integral to the way we do business and are the values we strive for.

Valuable employee benefits

- Growth opportunities via succession planning, internal mobility programs, and mentorship opportunities.
- Ongoing investment in professional development through industry certifications.
- Employee benefits, recognition, and wellbeing platform
- Mental health support through our Employee Assistance Program.
- Support for family and caring responsibilities, including paid parental leave.
- Employee referral program, with monetary incentives offered.

Commitment to Diversity, Equity, and Inclusion

At Atturra, we are committed to addressing the digital skills gap and championing diversity, equity, and inclusion. We welcome applications from individuals of all backgrounds — including Veterans, Aboriginal and Torres Strait Islander people, people with disability, members of the LGBTQI+ community, culturally diverse individuals, and other underrepresented groups.

Commitment to supporting Australia's veterans
We are proud to be recognised as a Veteran Friendly Employer under the Department of Veterans' Affairs Veteran Employment Commitment (VEC). Atturra is dedicated to supporting Australia's veteran community by enhancing recruitment, support, retention, and leadership opportunities. Our goal is to ensure veterans build meaningful and impactful careers with us.

What our people say:
"Atturra has a great working environment and management are very supportive of their staff. We celebrate success and have fun while working hard."

How to apply

All applications must be submitted online via our Careers page. Late applications or those sent by email will not be prioritised. Please ensure your application is complete and that you have answered all required questions before submitting.

Talent Pool
This recruitment process may also be used to create a talent pool for similar ongoing or temporary opportunities that may arise within the next 12 months.

Recruitment Agencies and Headhunters

Our Talent Acquisition team is managing this recruitment process and will reach out if additional support is required. Atturra only accepts referrals from agencies on our official supplier list via the Agency Portal. To participate, agencies must complete our procurement process, hold an approved fee agreement, and be formally invited by the Talent Acquisition team for a specific vacancy.

Submissions made outside of this process will not be considered. We also request that agencies do not contact Atturra employees outside the Talent Acquisition team regarding hiring matters.

Agencies interested in joining our official supplier list may send an expression of interest to ••••@atturra.com. Please note, our supplier list is reviewed annually

📌 Marketing Campaign Lead (Sydney or Melbourne)
🏢 Atturra
📍 Melbourne