International Marketing and Student Recruitment ManagerQueensland Institute of Higher Education – Sydney CBD NSWThe International Student Recruitment Manager is responsible for international student recruitment initiatives, managing and converting leads from international student recruitment channels and training team members to achieve international student recruitment targets.Key responsibilitiesDevelop and execute integrated international marketing campaigns targeting key markets and student demographics across multiple channelsManage relationships with international education agents, recruitment partners and overseas institutions to expand student recruitment networksConduct market research and analysis to identify emerging opportunities and trends in international student recruitmentCreate compelling marketing materials, including prospectuses, brochures, videos and digital content tailored to international audiencesEnsuring the effective organisation of workshops, and/or campus familiarisation tours for agents, prospective students and parents.Manage the Institute's international marketing budget and track return on investment for recruitment initiativesLiaise with academic departments to understand course offerings and ensure accurate positioning in international marketsProviding strong operational support to successfully drive the Institute's growth in international markets to meet key performance objectives and long-term strategies and goals.Analyse recruitment data and prepare reports on campaign performance and student enrolment trendsCollaborate with student services and admissions teams to ensure smooth transition of recruited students into the InstituteWhat we're looking forBachelor's degree in Marketing, Communications, Business, Education or a related disciplineMinimum 5 years' experience in international student recruitment,



education marketing or a similar role in the higher education sectorProven track record of successfully developing and implementing international marketing strategies that resulted in increased student enrolmentsExcellent understanding of international education markets, student mobility trends and recruitment pathwaysStrong digital marketing skills, including experience with social media, email campaigns, SEO and marketing automation platformsDemonstrated ability to manage external relationships with agents, partners and stakeholders in international marketsExcellent written and verbal communication skills, with the ability to engage diverse international audiencesProject management capabilities with the ability to manage multiple campaigns and initiatives simultaneouslyProficiency in data analysis and the ability to interpret recruitment metrics and performance indicatorsStrong organisational skills and attention to detailExperience with customer relationship management (CRM) systems and marketing analytics toolsAbility to work independently and collaboratively within a team environmentPreferred: Experience in Asia-Pacific markets or previous international living/working experienceWhat we offerCompetitive salary package commensurate with experience and qualificationsOpportunity to work in a growing and forward-thinking higher education institutionProfessional development and training opportunities to enhance your skills and career progressionAccess to institutional facilities and resourcesCollaborative and inclusive workplace cultureCareer advancement opportunities within the marketing and student recruitment functionPotential for international travel to key recruitment marketsAbout usAustralian International Institute of Higher Education (AIIHE) is a higher education provider offering undergraduate and postgraduate programs in Australia.
With campuses located in Sydney and Brisbane, AIIHE offers a student-centred approach to learning and equips students with the skills they need to kick-start their careers in the modern global business workplace.
The Australian International Institute of Higher Education (AIIHE) aspires to be a leading and respected institute that is vibrant and welcoming, pursues excellence in higher education and contributes to the progress of the wider community
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📌 International Marketing And Student Recruitment Manager (New South Wales)
🏢 Queensland Institute of Higher Education
📍 New South Wales