Prahran Market, Melbourne's premier food market, is renowned for its vibrant atmosphere and diverse range of high-quality produce.
We are a community hub, fostering a passion for food and culture.
As we embark on a new vision and strategy, we are in a phase of transition aimed at remaining relevant and increasing foot traffic.
We are seeking a creative and dynamic Social Media & Digital Marketing Associate to join our dedicated team and help us amplify our brand online.
This is a full time position (four weekdays + one weekend day) based on-site at the Prahran Market.Key responsibilitiesCapture the energy and experience of Prahran Market through engaging contentShoot and edit photos and videos for social media channelsManage TikTok, Instagram, and Facebook profilesSchedule and post content to maintain a consistent online presenceEnsure the content is vibrant, contemporary, and exciting,



reflecting the market's fresh and energetic environmentHighlight traders fairly across social media platforms using trader audit trackerUpdate website content, including trader profiles, recipe pages, and campaign pagesEnsure SEO best practices are followed to enhance website visibilityCreate and send engaging newsletters and promotional emails using MailChimpAbout youAnalyse social media and website metrics to gauge content performanceCollaborate with the Head of Experience to adjust strategies based on data insightsProvide monthly reports on social media performanceUse master content planners and social planners to organise and schedule contentRefer to marketing calendars and strategic plans to align with broader marketing strategies
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📌 Social & Digital Specialist Contract (Victoria)
🏢 Prahran Market
📍 Victoria