SCOPEThe Digital Media Specialist will be responsible for coordinating all externaladvertising planning, scheduling, assets, and analytics tracking.
They will alsocoordinate social media content planning, creation, and tracking.The Digital Media Specialist will work closely with the marketing team, brandmanagers, and advertising partners to ensure that all campaigns, content, andprojects are consistent with the company's brand guidelines and marketingobjectives.This role requires an outgoing, enthusiastic, and ambitious team member whotakes initiative, is passionate about marketing, wants to be creative, andcontribute to marketing strategy.
This position is primarily focused on contentcreation, planning, and coordination.ACCOUNTABILITIESDevelop and execute social media strategies across multiple brands andplatforms.Collaborate with internal teams and external media partners to plan andexecute advertising campaigns.Create and manage content for social media channels, collaborating withavailable marketing resources.Analyze data and report on the performance of advertising campaigns andsocial media platforms, utilizing Google Analytics and other social mediaanalytics tools.Stay up to date with social media trends, advertising technologies,



industryadvertising channels and opportunities, and best practices.Ensure that all advertising and social media content is consistent with thecompany's brand guidelines and marketing objectives.Manage advertising and social media budgets to ensure effective use ofresources.Apply SEO strategies to increase the reach of marketing campaigns.Additional duties as assigned.EDUCATION & EXPERIENCEBachelor's degree in marketing or related major (i.e. Journalism, English,Communications, etc.).
Preferred 3-5 years' experience in similar role(s) with social media andadvertising coordination.
Agency experience a plus.SKILLS & CERTIFICATIONSStrong proficiency in Microsoft Office, Wordpress, Google Analytics, andsocial media platforms (LinkedIn, Twitter, Facebook, Hootsuite, SEMRush).
HTML coding experience preferred.Experience with Search Engine Optimization (SEO) techniques.Strong organizational skills.Ability to prioritize and multi-task.Ability to work independently with minimal supervision.Solid written and verbal communication skills (writing samples may berequested).
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📌 Digital Media Specialist (Victoria)
🏢 Braemac
📍 Victoria