Drive strategic growth of the Capillary Electrophoresis (CE) and Human Identification (HID) portfolio across Asia Pacific and Japan (APJ)
Deliver Annual Operating Plan (AOP) objectives through portfolio management, go-to-market strategy, portfolio positioning, omnichannel demand generation, and commercial enablement
Translate global strategies into regionally relevant growth initiatives
Develop integrated regional marketing strategies and provide strategic direction to territory and country marketing teams
Collaborate with commercial leadership to accelerate customer adoption, strengthen market presence, expand market share, and deliver sustainable revenue growth
Lead execution of regional marketing campaigns aligned with global strategies
Develop and execute integrated, multi-channel marketing strategies tailored to CE and HID
Use market trends, competitive analysis, and customer segmentation to guide campaigns
Develop messaging and creative content with global and regional product market development teams
Plan and execute new product introductions, positioning actions, product rollovers, and lifecycle management strategies
Identify, engage, and maintain key opinion leaders and customer advocates
Maintain campaign performance dashboards and optimize future initiatives
Monitor trends and competitive dynamics in relevant customer segments and applications
Develop and deliver sales enablement tools with Product Management and Global Market Development
Track marketing revenue contribution, funnel generation, campaign effectiveness, customer engagement, digital demand generation, market share growth, and KOL impact
Collaborate with sales and commercial leaders, territory/regional marketing, digital marketing, global business units, product management, and service/support teams
Requirements
7-10 years of experience in life sciences, molecular biology, analytical instrumentation, or related industries
Demonstrated success developing and executing marketing strategies that drive business growth




Proven experience in market/customer analysis, go-to-market strategy development, and commercial enablement
Solid ability to analyze and synthesize complex technical, market, and competitive data into actionable insights
Demonstrated ability to manage multiple priorities across diverse markets and cultures
Strong understanding of genomics applications
Familiarity with capillary electrophoresis (CE) and the forensic industry
Ability to translate business goals and market insights into actionable regional marketing initiatives and drive effective execution
Ability to work effectively in a matrix organization across global, regional, country, and commercial teams, cultures, and geographies
Ability to synthesize market, customer, competitive, and performance data into actionable insights and measure marketing effectiveness
Ability to understand and navigate the diversity and complexity of APJ markets and adapt approaches accordingly
Curious, adaptable, proactive, and willing to test new approaches, learn from results, and continuously improve
Approximately *****% travel within APJ
Core Competencies
Demonstrates expertise in developing and executing integrated marketing strategies for Capillary Electrophoresis and Human Identification portfolios, driving business growth through market analysis, customer engagement, and commercial enablement across the Asia Pacific and Japan regions.
Highest-signal resume keywords
Marketing Strategy Development
Market Analysis
Commercial Enablement
Genomics Applications Knowledge
Capillary Electrophoresis Familiarity
ATS Optimization Keywords
Hard Skills
Portfolio Management
Omnichannel Demand Generation
Campaign Performance Optimization
Product Lifecycle Management
Sales Enablement Tools Development
Soft Skills
Adaptability
Proactivity
Collaboration
Industry Keywords
Life Sciences
Molecular Biology
Analytical Instrumentation
Forensic Industry
Customer Segmentation
Tools & Technologies
Campaign Performance Dashboards
Digital Demand Generation Tools
#J-*****-Ljbffr

📌 Regional Market Development Manager, Asia Pacific – Japan (Victoria)
🏢 Jobtailor
📍 Victoria