Job Description
Build the marketing engine behind a high-growth B2B business.
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We are partnering with an established Australian business that's recognised for delivering large-scale exhibitions, events and brand experiences. As the company continues to grow, they're looking for a commercially minded Marketing Operations, Digital & Campaign Manager to lead their marketing function and drive measurable business growth.
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This is a fantastic opportunity for someone who enjoys combining strategy with hands-on execution and wants to own the entire marketing ecosystem, from CRM and digital campaigns to website optimisation and performance reporting.
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About the Role
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Reporting directly to senior leadership, you'll be responsible for building a scalable marketing operation that generates qualified leads, supports the sales team and delivers measurable commercial outcomes.
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You'll oversee marketing operations, campaign delivery, digital advertising, website performance, marketing automation and analytics while working closely with internal stakeholders and external agencies.
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Key Responsibilities
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Own and optimise HubSpot CRM, marketing automation and lead management.
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Manage and continuously improve the company website and landing pages to maximise lead generation.
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Plan and execute integrated B2B marketing campaigns across Google Ads, LinkedIn, email marketing and organic channels.
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Develop and manage content that strengthens brand positioning and supports business development.
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Drive SEO initiatives and improve organic search performance.
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Monitor campaign performance and provide meaningful reporting on pipeline, ROI and revenue contribution.
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Work closely with Sales to improve lead quality, conversion and customer engagement.
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Manage external marketing partners including developers,



designers and digital agencies.
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About You
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We're looking for a commercially focused marketing professional who enjoys building systems, improving processes and using data to drive better decisions.
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You'll ideally bring:
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5+ years' experience in Marketing Operations, Digital Marketing or Campaign Management.
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Strong hands-on experience with HubSpot CRM and marketing automation.
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Experience managing Google Ads and paid digital campaigns.
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Website management experience, including CMS platforms and conversion optimisation.
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Solid understanding of SEO, analytics and performance reporting.
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Excellent project management and stakeholder management skills.
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Strong copywriting and communication skills.
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A proactive, hands-on approach with the ability to balance strategic thinking and execution.
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Highly Regarded
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Experience in B2B marketing, exhibitions, events, professional services or project-based industries.
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Knowledge of Webflow, Google Analytics, Google Tag Manager and Google Search Console.
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Experience managing external agencies and suppliers.
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Why You'll Love This Prospect
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Join a well-established Australian business with ambitious growth plans.
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Work directly with senior leadership and influence business strategy.
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Own the marketing function and make a measurable commercial impact.
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Broad role covering digital marketing, CRM, automation, campaigns and analytics.
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High level of autonomy with opportunities to introduce new ideas and best practices.
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If you're excited by the opportunity to shape the marketing function of a growing Australian business and make a real commercial impact, we'd love to hear from you.
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Click the Apply button or send your updated CV to
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for a confidential discussion.
#J-*****-Ljbffr

📌 Marketing Operations Specialist (New South Wales)
🏢 Smart Talent Group
📍 New South Wales