Overview
Join a global premium drinks company with a portfolio of brands that span culture and markets worldwide.
We value curiosity, collaboration and growth, and offer a dynamic environment where teams test ideas, learn and innovate.
Responsibilities
Lead the customer-facing delivery and fulfilment of activation programs, ensuring Joint Business Planning (JBP) initiatives and commercial activities are completed on time, in full and to a high standard across customers and field teams.
Act as the execution engine for activation delivery; ensure activation plans developed by Brand and Account Teams are refined, built and deployed to meet customer and channel requirements.
Own the development and ongoing management of a Trade Activation Blueprint, defining tiered activation models (Platinum, Gold, Silver, Bronze) based on customer footprint, priority and investment levels to enable scalable and consistent execution.
Drive disciplined execution through standardised toolkits and retailer rate card alignment to ensure activation delivers robust compliance, execution quality and ROI.
Lead the customer-facing build and refinement of activation plans aligned to customer requirements and execution readiness.
Manage end-to-end fulfilment and delivery of below-the-line (BTL) activation activity, including management of fulfilment partners, ensuring materials and assets are delivered on time and in full (OTIF).
Develop and own the Trade Activation Blueprint with scalable toolkits for consistent execution across customers and channels.
Ensure activation activity complies with customer frameworks,



contractual obligations and agreed rate cards, maintaining governance and control of execution standards.
Track and manage activation performance, providing visibility of delivery, execution quality, compliance and ROI, and drive continuous optimisation.
Qualifications
Degree in Business, Marketing, Commerce or related field
2–5+ years in FMCG / Sales / Activation / Customer Marketing / Field Sales
Experience in activation fulfilment, POS deployment, or execution delivery roles
Experience working with agencies or fulfilment partners (e.g. HH Global or equivalent)
Strong experience in customer-facing roles and operational delivery
High attention to detail with strong project management and execution capability
Understanding of in-market execution, field operations and customer requirements
Benefits
Competitive reward – market-leading salary, performance-driven bonus and industry perks
Flexible ways of working – hybrid model with no set office days
Industry-leading family leave – generous paid parental leave and support for key moments
Health & wellbeing – mental health resources, wellbeing initiatives and employee assistance programs
Career growth – global opportunities, learning programs and clear development paths
Inclusive culture – values-led, inclusive environment where you can bring your whole self to work
Additional information: This role is based in Sydney HQ with potential for flexible arrangements.
Applications for this role will close in 21 days.
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📌 Trade Activation Executive (New South Wales)
🏢 Diageo
📍 New South Wales