Job Description
Betashares is seeking a Senior Marketing Manager to lead and execute B2B marketing strategy across its intermediary channel — covering financial advisers, platforms, licensees and brokers. The Senior Marketing Manager — B2B will be the primary marketing partner to the distribution and sales teams, responsible for building adviser brand awareness, driving engagement and supporting the commercial goals of the intermediary business.
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Key Responsibilities
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B2B Marketing Strategy and Planning
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Develop and own the annual B2B marketing plan, aligned to distribution priorities and commercial goals.
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Define adviser segment strategies — identifying where Betashares has the strongest opportunity to grow awareness, consideration and flows.
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Work closely with the Marketing Director B2B to set priorities, allocate budget and measure outcomes.
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Monitor competitor B2B marketing activity and identify differentiation opportunities.
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Events and Webinars
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Own the planning, promotion and execution of the Betashares adviser events programme — including webinars, roadshows, conferences and milestone activations.
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Set and deliver against event attendance, engagement and ROI targets.
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Manage event logistics, supplier relationships and post-event follow-up campaigns.
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Integrate events seamlessly into broader B2B campaign plans and lifecycle communications.
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Campaigns, Collateral and Sales Enablement
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Plan and execute integrated B2B marketing campaigns across email, digital, events and collateral.
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Oversee the development of high-quality sales tools, product factsheets, brochures and presentations for the adviser channel.
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Manage the fund launch process for the intermediary channel, including collateral sign-off, distribution communications and adviser education.
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Work with the Lifecycle team on email execution for the B2B audience — including campaign setup, segmentation,



testing and reporting.
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Platform and Licensee Marketing
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Support marketing to wrap platforms, licensees and broker networks — developing relevant materials and communications.
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Coordinate co-marketing opportunities with key platform and licensee partners.
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Maintain and update the B2B section of the Betashares website and adviser resources portal.
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Reporting and Performance
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Track and report on B2B marketing KPIs: campaign performance, event ROI, email engagement and sales enablement effectiveness.
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Use performance data to drive continuous optimisation across channels and campaigns.
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AI Capability and Ways of Working
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Betashares is building a marketing function fit for the next era of growth — one where AI is embedded as a standard tool across strategy, execution and measurement. All marketing roles at Betashares are expected to demonstrate genuine curiosity, openness and practical capability with AI tools.
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Use AI tools to increase the speed and quality of B2B content production — including AI-assisted copy drafting, collateral generation, email personalisation and event communications.
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Apply AI-powered analytics to identify adviser engagement patterns, segment opportunities and optimise campaign targeting and cadence.
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Explore AI-assisted approaches to event promotion, post-event follow-up automation and sales enablement asset generation.
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Stay current with AI tools relevant to B2B marketing,



events and content production; bring practical recommendations to the Marketing Director B2B.
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Contribute to a team culture where AI adoption is expected and rewarded — actively experimenting, documenting learnings and sharing with colleagues.
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What Success Looks Like — First 12 Months
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Annual B2B marketing plan developed and agreed with the Marketing Director B2B and distribution team.
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Events programme for the year planned — aligned to strategic goals.
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B2B email programme operating effectively in Braze with strong deliverability and engagement metrics.
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Sales collateral library reviewed and refreshed for the new brand.
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Robust working relationships established with distribution, sales and product teams.
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B2B marketing KPI framework in place and reported regularly.
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About You
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6+ years of marketing experience with a clear B2B or intermediary marketing focus.
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Experience in financial services — ideally in asset management, wealth management, super or fintech.
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Proven track record of planning and executing B2B marketing campaigns with measurable commercial outcomes.
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Strong events management capability — from webinars to large-scale roadshows and conferences.
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Excellent stakeholder management: comfortable working with senior distribution leaders, product teams, and external partners.
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Strong written communication and copywriting skills for professional B2B audiences.
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Highly organised with the ability to manage multiple projects simultaneously.
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Understanding of the Australian financial adviser market — licensing, platforms, practice models — is a significant advantage.
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Hands‐on experience with AI tools in a marketing or content context, or demonstrated drive to build that capability quickly.
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Attitudinally open to AI: genuinely curious, willing to experiment and able to bring others along.
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#J-*****-Ljbffr

📌 Senior Marketing Manager --B (New South Wales)
🏢 Betashares Capital
📍 New South Wales