Job Description
I'm working with a founder lead DTC ecommerce business running two personal care brands across Australia, Europe and the US. They operate with an in-house creative, media and marketing team and looking for a performance lead
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The role
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Full ownership of paid acquisition across every channel and every market, reporting to the CMO, with one junior to develop. It is a senior role and a hands-on one building and scaling campaigns in platform.
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This person will be accountable for CAC, LTV and profitability rather than ROAS alone, and you own the digital go-to-market for each new country the business enters. It is a role with real autonomy and a direct line to the leadership team.
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What the role involves
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Managing and scaling Meta, Google across Search, Shopping and YouTube, and TikTok, plus new channels as the business expands into them
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Hands-on campaign builds, management and optimisation
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Product feed management across Shopping and social
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Full budget ownership, allocating and reallocating spend across channels, campaigns and markets
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Accountability for CAC, blended CAC, MER, ROAS, CVR,



LTV and payback period
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Building the creative testing frameworks the in-house content team works to, and iterating hooks, angles and offers
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Owning the customer journey from ad through to landing page, including the A/B testing behind it
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Digital go-to-market strategy for recent market launches
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Monthly performance reporting to the senior leadership team
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Training and developing a junior performance marketer
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What you'll bring
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Hands-on depth across Meta and Google, ideally TikTok as well
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Commercial judgement, an understanding of payback and retention curves rather than optimising for ROAS alone
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Experience running paid across multiple markets
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Strong on feeds and tracking infrastructure
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The confidence to bring recommendations rather than wait for direction
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What's on offer
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Genuine autonomy and a direct line to the CMO
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Two brands and four markets to grow
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An expanding business, so the scope grows with it
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📌 Performance Marketing Lead (Dtc Ecoms) (New South Wales)
🏢 Change Recruitment
📍 New South Wales