Job Description
PU Prime is a leading global fintech company revolutionizing the online trading landscape founded in ****. As an award-winning CFD broker, we offer clients access to a comprehensive range of products across multiple asset classes, empowering traders at every stage of their journey.
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With a presence in over 120 countries and more than 40 million app downloads, PU Prime continues to foster a global community of traders and provide the tools needed for financial success. We are dedicated to building an innovative, collaborative culture that drives both personal and professional growth.
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What Does Your Day Look Like?
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We are looking for a highly driven and commercially minded professional to join us as a Sales Strategy Business Partner.
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This role serves as a strategic partner to the Sales Leadership, working at the intersection of Sales and backend functions (Trading, Operations, Customer Service, and Payments etc.) to drive commercial performance and organisational alignment.
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You will play a critical role in translating market signals into actionable strategies, bringing structure to sales processes, and ensuring seamless communication across English-speaking front-office teams and Chinese-speaking backend teams.
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Sitting at the centre of the business, this role goes beyond coordination — combining strategic thinking, operational execution, and cross-functional influence to enable a high-performing sales organisation.
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This is a high-impact, newly created position with strong visibility and the opportunity to directly shape how the sales function scales.
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Key Responsibilities
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Strategic Business Partnership
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Act as a trusted strategic partner to the Sales leadership, supporting decision-making through structured thinking, market context, and commercial insight
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Translate market dynamics, client behaviour, and regional trends into clear, actionable strategies that drive sales performance
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Proactively identify opportunities and risks across the sales funnel, bringing a forward-looking perspective to business discussions
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Contribute to shaping the sales organisation's priorities, ways of working, and execution roadmap
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Front-to-Back Commercial Alignment
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Serve as the key connector between Sales (front office) and backend functions (Trading, Operations, Customer Service, Payments)
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Ensure seamless two-way communication by translating market signals into internal actions, and product / operational updates into commercial impact
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Drive alignment across English-speaking and Chinese-speaking teams, bridging not only language but also context, priorities, and decision logic
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Identify and resolve cross-functional gaps that may impact client experience, conversion, or operational efficiency
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Sales Process Excellence
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Design, implement, and continuously refine scalable sales processes and SOPs in partnership with sales leadership
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Bring structure and clarity to the sales motion, improving consistency, efficiency,



and execution discipline across regions
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Evaluate existing workflows and proactively drive process optimisation and standardisation
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Establish a strong operating rhythm across the sales team (e.g. pipeline visibility, feedback loops, execution tracking)
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Cross-Functional Influence & Trust Building
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Partner closely with internal stakeholders to drive execution of key initiatives impacting sales performance
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Build robust working relationships across functions to enhance collaboration, trust, and speed of execution
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Why Join Us
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Work as a trusted partner to Sales leadership– gain direct exposure to strategic decision-making and play a key role in driving business performance
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Make a real impact– take ownership in a newly created, high-visibility role that directly shapes sales processes and cross-functional collaboration
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Flexible working arrangement– hybrid working model with 2 days of work from home per week
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Competitive compensation package
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Key Requirements
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Solid experience in the CFD / Forex / Trading industry
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Strong understanding of trading products, client lifecycle, and sales processes
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Bilingual proficiency in English and Chinese (both written and spoken)
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Strong stakeholder management and cross-functional communication skills
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Ability to think strategically while remaining hands‐on in execution
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Willingness to travel as required to support regional teams and business needs
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Flexibility to work across different time zones, particularly with teams in Europe and Asia
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#J-*****-Ljbffr

📌 Sales Business Partner (New South Wales)
🏢 PU Prime
📍 New South Wales