Job Description
Role: Twilio Segment CDP Lead / Architect (Enterprise Implementation)
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Location: Sydney, NSW (Hybrid)
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Job Type: Permanent
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Experience: 8+ years
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Role Overview
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We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise‐scale CDP implementations using Twilio Segment. This role will drive end‐to‐end customer data enablement across ingestion, identity resolution, governance, and real‐time activation.
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The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.
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Key Responsibilities
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Segment CDP Implementation & Configuration
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Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments
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Enable data ingestion via SDKs, APIs, and third‐party integrations
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Implement tracking plans, Protocols, and schema validation for data governance
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Build custom integrations using Segment Functions and APIs
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Identity Resolution & Profile Management
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Design and implement customer identity graphs across digital and offline channels
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Enable real‐time identity stitching using identify() and alias() models
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Manage unified customer and prospect profiles for activation and analytics
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Cloud Data Platform Integration (AWS)
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Architect data flows between Segment and cloud platforms (S3, Redshift)
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Implement structured and raw data pipelines, schema design, and lifecycle policies
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Enable Reverse ETL pipelines for downstream activation and enrichment
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Data Activation & Integration
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Enable real‐time integrations with marketing and decisioning systems
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Support event‐driven architectures for personalisation and campaign activation




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Implement low‐latency pipelines for real‐time use cases
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Data Governance, Privacy & Compliance
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Implement PII detection, masking, and enforcement mechanisms
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Configure consent management and data privacy workflows
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Ensure compliance with global and local data protection regulations
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Enterprise Integration
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Integrate Segment with identity, observability, and ITSM systems
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Enable multi‐channel data ingestion across web, mobile, CRM, and contact centre systems
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DevOps & Operations
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Implement CI/CD and Infrastructure‐as‐Code for Segment configurations
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Enable monitoring, alerting, and observability for data pipelines
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Establish operational support models and governance frameworks
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Required Skills & Experience
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5–10 years of experience in CDP, Data Engineering, or MarTech platforms
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Hands‐on experience with Twilio Segment or similar CDP tools
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Strong expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)
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Experience with APIs, event streaming (Kafka), and integration patterns
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Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns
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Experience in implementing data governance and privacy controls
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Nice to Have
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Experience with marketing automation or decisioning platforms
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Exposure to identity platforms (CIAM) and customer analytics tools
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Background in telecom, financial services, or regulated industries
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Familiarity with Infrastructure‐as‐Code (Terraform) and CI/CD pipelines
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Key Attributes
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Solid problem‐solving and analytical thinking
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Ability to translate business requirements into technical solutions
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Excellent stakeholder communication and collaboration skills
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Ability to operate in complex, multi‐system enterprise environments
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📌 Twilio Segment Cdp Lead / Architect (New South Wales)
🏢 The HR Ally
📍 New South Wales