Lead and develop a high-performing team of Customer Engagement Managers across multiple markets
Own the technical direction of CRM and customer engagement across Braze, customer data, integrations and the broader MarTech ecosystem
Execute customer engagement strategy through Braze campaigns and lifecycle journeys across Email, Push, SMS and In-App Messaging
Act as the technical authority for Braze and identify new functionality, integrations and use cases
Partner with Data and Technology teams on data integrations, migrations, event tracking and customer data architecture
Translate business and customer engagement requirements into technical solutions and executable tasks
Troubleshoot complex CRM, campaign, integration and customer data issues as a senior escalation point
Establish QA processes, testing standards and governance for campaign execution
Drive continuous improvement through campaign performance analysis, experimentation and reusable CRM frameworks
Coach and mentor the team while embedding technical excellence and best practices
Requirements
Strong hands-on Braze experience is highly regarded; deep technical CRM/MarTech experience on comparable modern platforms may also be considered
Proven experience leading or technically overseeing a Customer Engagement, CRM, Lifecycle Marketing or MarTech team
Solid technical understanding of CRM data, integrations, platform architecture and the broader MarTech ecosystem
Experience managing or playing a key role in complex customer data migrations, integrations or major CRM technology changes
Experience building sophisticated automated customer journeys across multiple channels
Strong problem-solving and troubleshooting skills across CRM, campaign and customer data challenges




Ability to translate strategic and business requirements into clear technical solutions and actionable work
Demonstrated success coaching and developing high-performing teams while providing clear technical and strategic direction
Experience in regulated industries, technology, telecommunications, entertainment, gaming or fast-paced digital consumer businesses is highly regarded
Strong campaign analysis skills
Experience with Amplitude or AWS Quick Suite is advantageous
Ability to learn quickly and adapt to skill gaps
Team-oriented, collaborative working style and willingness to share and learn
Ability to work autonomously and contribute to the Dabble community
Core Competencies
Demonstrates expertise in leading Customer Engagement teams and executing CRM strategies through Braze, with a strong focus on data integrations, campaign performance analysis, and technical problem-solving.
Proven ability to translate business requirements into actionable technical solutions while fostering a culture of continuous improvement and team development.
Highest-signal resume keywords
Braze Experience
CRM Data Integrations
Customer Engagement Strategy
Campaign Performance Analysis
Team Leadership
ATS Optimization Keywords
Hard Skills
CRM
Lifecycle Marketing
Data Architecture
Automated Customer Journeys
Campaign Execution
Troubleshooting
Technical Solutions
QA Processes
Customer Data Migrations
Integrations
Soft Skills
Problem-Solving
Coaching
Collaboration
Adaptability
Team-Oriented
Industry Keywords
MarTech
Regulated Industries
Telecommunications
Entertainment
Gaming
Digital Consumer Businesses
Tools & Technologies
Braze
Amplitude
AWS Quick Suite
#J-*****-Ljbffr

📌 Head Of Crm (Melbourne)
🏢 Jobtailor
📍 Melbourne