Foundation Product Marketer
Hyper-Growth Scale-up
High Impact & Autonomy Environment
Product Marketing Manager, New Products
pay.com.au | Melbourne, hybrid | Full time, permanent
Every business pays the ATO, runs payroll, covers super, settles supplier invoices and pays rent.
Almost none of it earns anything.
pay.com.au changes that.
Businesses route those payments through one platform, by card or bank transfer, even where the supplier does not take cards, and earn points on money that was already going out the door.
Revenue grew from $33.2 million to $73 million in a year.
The business placed third in Deloitte Australia's **** Technology Fast 50 on 2,256 per cent three-year growth, and an oversubscribed $40 million round in June valued it at $***** million.
The role
pay.com.au was built around a single core product.
It is now expanding into recent product lines, and this is the first dedicated product marketing role in the business.
The role owns new verticals from launch through to scale.
Get Paid and FX to start, growing to three or four by June ****.
For each one: who the customer is, what the story is, how it goes to market, and how it keeps growing after launch.
It also owns the marketing numbers for those verticals, including activated customers and the revenue behind them.
Marketing is organised by function into Growth, CRM, Brand & Comms, and Digital & CRO.
Those teams deliver.
This role sets the direction for its verticals and organises people who do not report to them around common goals.
It reports to the Brand & Communications Manager and works closely with Product, with full access to the roadmap, customer research and funnel data.




The work is hands-on.
Writing briefs, drafting page copy and digging into funnel data are all part of the job.
The work
Building the strategy for each new vertical: target customer, positioning, launch plan and the growth plan after it
Writing the core messaging every channel, page and campaign draws from
Running launches end to end, coordinating Product, Sales, CS and the marketing teams
Growing each vertical past launch, scaling what works and driving adoption across the existing customer base
Owning the numbers, and working out what to change when a vertical is behind
Giving Sales and CS what they need to sell and support each product
Shaping how the story lands on the website for these verticals
Using AI tools as part of the workflow, with good judgement on accuracy before anything ships
We're looking for
Three or more years in a similar product marketing role
Has taken products to market more than once, and grown at least one well past launch
Comfortable without a settled brief, making the call on incomplete information and adjusting as evidence comes in
Moves quickly, and is happy writing copy, building decks and pulling data personally
Writes clear, specific positioning
Can own a number and explain to leadership why it is up or down
Payments, fintech or B2B SaaS experience is preferred but not mandatory
What's on offer
Join one of Australia's most awarded Fintechs
Help to define the Product Marketing function
$*******k + super + bonus
Hybrid work from an incredible new office in Windsor
High-impact, high-autonomy environment where people move fast and take calculated risks
#J-*****-Ljbffr

📌 Product Marketing Manager, Pay.Com.Au (Victoria)
🏢 Pony Express
📍 Victoria