Job Description
About you: You're not looking for a "keep the lights on" brand role. You want a seat at the table, real ownership, and the runway to build something that people actually see.
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At RSEA, we're building something exciting – a brand portfolio that cements us as a household name in Australian retail - and we need a Senior Brand Manager who's sharp, rapid, commercially minded, and happy to roll their sleeves up and get it done.
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This is for an ambitious, confident, and itching for progression person.
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The Role-
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You'll lead brand strategy and execution across a core part of our portfolio - including RSEA Masterbrand and our vertical brands - working closely with Product/Merch, Retail Ops, Digital/eComm partners and our in-house creative team.
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You'll be the person who turns "we should..." into clear plans, killer briefs, and work that lands across retail, CRM and owned channels.
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You'll have autonomy, visibility, and expectation. This role is high impact.
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What you'll do :
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Own the brand plan: positioning, key messages, campaigns, seasonal moments and product stories.
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Build briefs that don't get forgotten about: clear, commercial, inspiring, and easy to execute in a fast-paced business.
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Drive integrated go-to-market: retail, CRM, content, in-store, catalogues, partnerships - the full ecosystem.
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Be the glue: align Product/Merch, Planning, Retail, Agencies and Creative so we move as one team.
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Guard the brand: consistency, tone of voice, creative standards, and customer experience.
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Make it better every week: fix what's broken, simplify what's messy, lift what's average.
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Measure what matters: brand health signals, campaign learnings,



customer insights and "what we do next".
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Possess Australian work rights as they are required for this position.
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This role is based 5 days a week, onsite in our modern Hurstville support office.
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What success looks like in 90 days
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You've got a grip on the portfolio, the customer, and the trading rhythm
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You've improved the quality of briefs and reduced rework
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You've built at least one strong integrated piece of work (campaign, launch, or brand refresh)
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Stakeholders trust you because you're commercial + clear + calm under pressure
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You're already building the next 6–12 months of brand momentum
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You'll be great if you're...
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A strong brand operator with 6–10+ years' experience (retail, FMCG, agencies, or a mix)
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Commercially switched on - you understand product, margin, customer, and store realities
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Comfortable working fast without losing the plot
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Able to influence senior stakeholders without ego or fluff
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The type who sees a gap and fixes it (you don't wait to be asked)
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Hands-on: you can write copy, sense-check creative, build a plan, and chase the detail when needed
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A natural collaborator who also holds standards high
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Why RSEA
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Progression: this is a genuine step-up role with clear growth pathways.
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Impact: big brand opportunity, lots to build, and leadership that wants momentum.
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Variety: retail + brand + CRM + in-store + partnerships + B2B - you won't be bored.
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In-house creative horsepower: designers on hand, real output, real speed.
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Good humans, no nonsense: we like people who do the work and keep it real.
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