Job Description
About My Guardian
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My Guardian is a leading Aged and Disability Care provider dedicated to delivering compassionate, high-quality home care services. We are passionate about empowering our clients to live independently with dignity and respect.
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Role Overview
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As the performance marketing specialist at My Guardian, you will be the driving force behind our digital acquisition engine. Reporting directly to the Head of Digital, you will own the end-to-end execution, optimisation, and daily health of our paid search, paid Meta and other paid campaigns. You are a hands‐on technical practitioner who thrives on digging into daily account tasks, translating user behaviour into performance, and maximising return on ad spend across major search and social platforms.
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Key Responsibilities & Daily Account Tasks
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Your primary focus is the day-to-day management and continuous optimisation of our paid digital channels.
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Daily & Weekly Account Management
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Pacing & Budget Guardrails: Actively monitor, track, and adjust daily/weekly budgets across Google Ads, Meta Ads, and other platforms to ensure zero overspend and optimal fluid budget allocation.
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Bid Management: Execute daily bid adjustments, keyword optimisations, and target CPA/ROAS tweaks based on real‐time performance data.
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Search Query Audits: Review daily search query reports to expand negative keyword lists, refine match types, and uncover new high‐intent keyword opportunities.
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Creative & Ad Copy Health: Monitor ad health metrics (Quality Score, Ad Relevance, Frequency) and set up routine A/B testing variations for ad copies, headlines, and visual assets.
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Audience Refinement: Regularly update and manage custom audiences, lookalikes, and remarketing lists to minimise ad fatigue and ensure precise targeting.
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Strategy,



Tracking & Reporting
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Campaign Launch: Build, structure, and deploy new campaigns from the ground up, ensuring clean naming conventions and strict tracking parameter tagging.
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Analytics & Troubleshooting: Monitor tracking daily and ensure accuracy in the data reported, conversion tracking stability, and GA4 tracking to ensure data integrity.
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Performance Reporting: Generate actionable weekly and monthly performance dashboards highlighting key metrics (CPA, CTR, Conversion Rate, ROI) and providing clear "next steps" recommendations.
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Required Skills & Experience
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Experience: 7+ years of dedicated, hands‐on experience managing medium‐to‐large scale Paid Search (Google Ads) and Paid Social (Meta, LinkedIn) accounts.
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Platform Mastery: Advanced knowledge of Google Ads Manager (Search, Performance Max, Display) and Meta Ads Manager is non‐negotiable.
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Data Literacy: Proficient in Google Analytics 4 (GA4), Excel/Google Sheets (Pivot tables, VLOOKUPs), and data visualisation tools (e.g., Looker Studio).
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Technical Savvy: Solid understanding of tracking pixels, tag management (GTM), attribution modelling, and standard conversion tracking setups.
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Mindset: A meticulous eye for detail. You are someone who genuinely enjoys structural account hygiene, rigorous testing, and data‐driven problem‐solving.
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What We Offer
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Competitive salary package
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Onsite gym
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Supportive and positive office culture
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Weekly Friday afternoon drinks and nibbles at Head Office
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Healthy snacks and refreshments
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Ongoing training and career development opportunities
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If this sounds like the perfect prospect for you, we would love to hear from you. Apply now by submitting your resume.
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Please note that only shortlisted candidates will be contacted.
#J-*****-Ljbffr

📌 Performance Marketing Manager (Sydney)
🏢 My Guardian
📍 Sydney