Job Description
Product Marketing Manager
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North Melbourne, Victoria
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Shape how healthcare technology is brought to market.
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At Rauland, we're looking for a Product Marketing Manager to help shape how our healthcare technology solutions are positioned, launched and adopted across Australia and Recent Zealand.
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Supporting more than 400 acute, aged care and mental health providers, our Concentric Care platform connects communication, workflows and data to improve how care is delivered.
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As our platform continues to evolve, this role will help shape how we bring innovation to market and demonstrate the value it creates for customers.
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Working across Product, Sales, Clinical and Customer Experience, you'll translate complex technology into compelling customer value, lead go-to-market initiatives and help strengthen our market position.
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This is an opportunity to join a growing business in a high-growth industry, with the visibility, autonomy and influence to shape how innovation is brought to market.
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About Rauland
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Rauland Australia and New Zealand is a trusted, Australian-owned leader in healthcare technology, supporting more than 400 acute, aged care and mental health providers.
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Our Concentric Care platform connects communication, workflows and data to enable safer, more coordinated care and measurable outcomes.
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As healthcare continues to evolve, we're helping shape what's next.
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Why You'll Want This Role
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Own end-to-end go-to-market execution for new platform innovations and enhancements.
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Shape how our products are positioned, understood and adopted across the healthcare market.
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Work closely with Product, Sales, Clinical and Customer Experience leaders.
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Influence strategy through customer and market insights.
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Create impactful sales enablement and customer-facing content that drives engagement.
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Work across a growing platform portfolio with significant market opportunity.
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Gain exposure to senior leaders and business-critical initiatives.
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Join a business that values ownership, initiative and fresh thinking.
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What You'll Be Doing
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Develop product positioning, messaging and value propositions across key customer segments.
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Lead go-to-market planning and execution across the product portfolio.
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Drive Voice of Customer and market insight activities to inform product and commercial decisions.
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Create sales enablement assets, presentations and customer communications.
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Translate complex technical capabilities into compelling customer value.
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Monitor customer needs, market trends and competitor activity.
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Partner across Product, Sales, Clinical, Customer Experience and Technology teams.
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Measure and improve go-to-market effectiveness and adoption outcomes.
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What Success Looks Like
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You'll thrive in this role if you enjoy operating at the intersection of strategy and execution—equally comfortable shaping product narratives, influencing stakeholders and bringing go-to-market plans to life.
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You'll likely bring experience in Product Marketing, Solution Marketing or a similar B2B role,



with a proven ability to connect product capability with customer and commercial outcomes.
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You'll also have experience:
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Developing product positioning and customer value propositions.
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Creating effective sales enablement and product assets.
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Leading cross-functional go-to-market initiatives.
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Influencing stakeholders across multiple business functions.
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Driving outcomes in complex stakeholder environments.
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Balancing strategic thinking with hands-on delivery.
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Turning complex concepts into compelling customer stories.
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Most importantly, you're someone who is:
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Commercially minded and customer focused.
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Curious, proactive and comfortable challenging thinking.
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Resilient and adaptable in a growing environment.
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Influential, collaborative and relationship-driven.
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Results focused with a solutions-oriented mindset.
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What You Can Expect
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A role with genuine impact, visibility and influence.
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Broad exposure across multiple business functions.
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Direct access to senior leaders and decision-makers.
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Meaningful work that helps improve healthcare outcomes.
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A culture that values ownership, collaboration and continuous improvement.
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The opportunity to grow your capability, profile and career in a growing technology business.
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Inclusion and Diversity at Rauland
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At Rauland, we value diversity of thought, experience and background, and we're committed to building an inclusive workforce where everyone can thrive.
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If you require any adjustments throughout the recruitment process to support your application, we encourage you to reach out and let us know how we can assist.
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📌 Product Marketing Manager (Victoria)
🏢 Rauland Australia Pty
📍 Victoria