Job Description
A newly restructured, greenfields role shaping and implementing Walcha's tourism strategy. Reporting to the Director Community Services, you will build a strategic approach to grow the visitor economy and position Walcha as a destination in its own right.
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What you'll be doing
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Develop, implement and monitor a destination strategy to grow the visitor economy
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Act as Council's specialist point of contact on tourism matters internally and externally
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Foster strong relationships with tourism operators and the Walcha Business Group
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Grow overnight visitation through famils, conferencing, product development and marketing
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Manage Council's digital tourism assets and support the Visitor Information Centre
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Who this role suits
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Background in tourism with a track record of growing visitation or outcomes
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Strong relationship-building and stakeholder management skills across community and industry
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Ability to see the bigger strategic picture while remaining comfortable in the detail
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Confidence engaging with local government, business groups and community stakeholders
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A tourism-related qualification is desirable but not essential
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What's on offer
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Salary up to $120,000 + super + relocation assistance up to $5,000
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Permanent full time role (35-hour week with an RDO every 3 weeks)
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Direct access to Council's Director Community Services and senior leadership
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Opportunity to build a strategy and a function from the ground up
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Unique regional lifestyle in the New England High Country
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Walcha Council, and the environment
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Walcha Council is a small regional Council with a large geographic footprint and a strong sense of identity. It is an approachable, collaborative workplace actively transforming to modernise systems, strengthen capability and elevate how Council operates and presents itself.
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📌 Visitor Experience Manager (New South Wales)
🏢 Walcha Council
📍 New South Wales