Job Description
The Role
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Performance Marketing
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Hands‐on management of Meta, Google and TikTok advertising accounts.
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Campaign builds, optimisation, budget allocation and performance analysis.
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Diagnose underperforming campaigns and implement turnaround plans.
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Drive customer acquisition, revenue growth and marketing efficiency.
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Identify and scale growth opportunities.
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Creative & Content Performance
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Own the creative strategy behind paid media performance.
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Develop testing roadmaps, messaging and campaign concepts.
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Brief and direct graphic designers, video editors and content creators.
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Ensure a continuous pipeline of performance‐focused creative assets.
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UGC & Creator Programs
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Develop and manage UGC and creator content initiatives.
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Create creator briefs, scripts and content frameworks.
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Direct content production to improve advertising performance.
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Build repeatable content systems that support growth.
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Founder Partnership
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Work directly with founders and operators to solve growth challenges.
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Contribute commercially, not just tactically.




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Bring ideas, challenge assumptions and identify opportunities.
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Take ownership of outcomes, not simply activity.
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Essential Experience
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5+ years' experience in performance marketing, growth or digital acquisition.
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Strong hands‐on expertise across Meta and Google Ads.
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Experience working with beauty, wellness, lifestyle, retail or eCommerce brands.
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Proven ability to improve performance and scale revenue.
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Experience directing creative production and UGC programs.
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Strong commercial acumen and analytical capability.
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Why Join?
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Work across a portfolio of consumer brands.
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Direct access to founders and decision‐makers.
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Significant ownership and autonomy.
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Adaptable part‐time structure.
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Opportunity to solve real growth and turnaround challenges.
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Long‐term opportunity with scope to grow alongside the business.
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Location: Sydney NSW (Hybrid) Work Arrangement: Part-time
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📌 Fractional Growth & Performance Lead (New South Wales)
🏢 Gofractional
📍 New South Wales