Job Description
Your Role
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As the leader of your state, you will drive commercial performance, develop high‐performing leaders and create exceptional guest experiences across a portfolio of boutiques and surplus stores. You will foster a values‐led culture and ensure every store consistently brings the Assembly Label brand to life. This full‐time role is ideal for a commercially minded leader who is passionate about developing people, building meaningful connections and leading with purpose. Regular travel throughout your region is required.
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Our Brand Story
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At Assembly Label, we create timeless design for a considered way of living.
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Rooted in the Australian coastal lifestyle, our collections reflect ease, quality and connection.
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We believe in clarity over clutter and in doing less, but better—from the way we design to the way we lead and serve our guests.
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We're a community of people who are Hungry, Humble and Smart, united by a shared purpose and committed to creating meaningful experiences every day.
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What You'll Bring
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You're an experienced leader who knows how to balance commercial performance with people leadership. You create clarity, build trust and inspire others to perform at their best while remaining authentic and approachable.
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Hungry – You pursue excellence with intent. You act with discipline, uphold brand standards, and take pride in finishing what you start.
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Humble – You stay grounded, lead with respect and inclusivity, and elevate those around you. You put the guest and the brand first.
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Smart – You stay fully present, take ownership, and approach challenges with curiosity and accountability. You make thoughtful decisions that support both people and performance.
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Key Responsibilities
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Leadership
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Lead, coach and develop Cluster Managers, Retail Business Managers and Leaders.
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Build a high-performance culture centred on accountability, development and engagement.
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Identify and develop future leaders through succession planning and coaching.
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Foster a positive, inclusive and values‐led team culture.
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Commercial Performance
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Deliver sales, profitability and wage outcomes across your region.
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Drive performance through strong execution of Conversion, IPT, ATV and guest experience.
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Analyse business performance and identify opportunities for growth.
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Ensure disciplined management of labour, productivity and operational costs.
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Guest Experience
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Bring our Community Connections philosophy to life in every store.
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Coach teams to create meaningful guest experiences that build loyalty and advocacy.
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Lead through presence, observation and in‐the‐moment coaching.
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Operations
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Ensure operational excellence across all locations.
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Partner closely with Head Office across Product, VM, Marketing, Operations and People & Culture.
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Lead new store openings, closures, refurbishments and business initiatives as required.
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What Success Looks Like
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High‐performing engaged teams.
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Exceptional guest experience across every store.
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Strong commercial performance.
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Consistent operational excellence.
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A thriving leadership pipeline.
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A culture that reflects Assembly Label's values every day.
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Why Join Us
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A calm, inclusive, and values‐led workplace
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Opportunities for growth opportunities and leadership development
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Generous staff and family discounts across all product ranges
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Gifted quarterly uniform spends
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Ongoing brand, leadership and product training
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Be part of a brand built on purpose, connection and clarity
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If you're passionate about developing people, creating exceptional experiences and leading with purpose, we'd love to hear from you.
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📌 State Manager - Vic (South Australia)
🏢 Assembly Label
📍 South Australia